Omnichannel Marketing: 8 Ways to Leverage Social & Conversational Experiences [Webinar]
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Session time: 1 hour
Your buyers are busy. Really busy.
But when they are looking to buy, they now use 10 or more channels to interact with a brand. Yes, that’s right, 10.
Welcome to the world of omnichannel marketing – where your social platforms, chatbot, email strategy, and customer experience collide. What does that mean for brands? It means we must work to meet consumers exactly where they are, no matter the channel. So whether your buyer is visiting your website, or scrolling through your social media, you need to be prepared to give them the social and conversational experiences they deserve.
In this webinar featuring Drift’s Caitlin Seele, Head of Digital Marketing, and Sprout Social’s Mike Blight, Senior Market Research and Insights Manager, we share eight ways to level up your omnichannel marketing strategy.
You’ll learn:
- Why social platforms are critical in building a multi-touch strategy.
- The latest data on social consumer behavior.
- Why you need to prioritize creating conversational experiences across all channels, along with examples you can replicate today.
- How leveraging social and conversations can help you drive pipeline and revenue.
Presenters
Caitlin Seele
Caitlin Seele is Head of Digital Marketing at Drift, where she leads the charge on digital strategy and channel performance. She’s a marketing leader specializing in digital marketing, integrated campaigns, and analytics. She’s always thinking about what’s next for personalization and integrated customer journeys.
Mike Blight
Mike Blight is the Senior Market Research and Insights Manager focused on social media trends, research and data-driven content. His love language is sharing TikToks, the NBA and spending time with his kids.
Sarah Corley
Sarah Corley is a Senior Marketing Campaign Strategist at Sprout Social, where she creates campaigns that turn attention into action. Beyond marketing, she channels the same blend of strategy and creativity into her personal passions—whether she’s developing new recipes or leading AquaFit classes as a certified water aerobics instructor. Her sweetest claim to fame? Fun fact: Sarah once helped set a Guinness World Record while working with Nestlé Toll House. @srcorley
