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How to leverage social listening to get ahead of changing market dynamics

Tune in to a digital fireside with Mike Coffey, VP, Head of Global Partnerships & Alliances at Q4, Greg McDowell, Managing Director at ICR, Mike Steele, VP, Investor Relations at Zebra Technologies and Sprout’s Head of Investor Relations Jason Rechel. This event focuses on how the mobilization of retail investors on social media is impacting publicly traded companies, and how to stay informed in this dynamic new environment. Kristin Johnson, Sprout’s VP of Content and Communications, will be moderating and shedding light on the key partnership between PR teams and Investor Relations.

In this session, we will explore how social listening can help Investor Relations Teams, Executive Officers, Corporate Communications and PR teams proactively stay on top of what is being said about a company and its stock on social. What can we learn from recent high-profile examples and what are best practices for the future?


Greg McDowell

Managing Director ICR

Greg serves as a Managing Director and leader of ICR’s West Coast Technology Group. He has spent 20+ years in and around the technology sector, including his experience covering technology stocks as a sell-side equity analyst, as well as his industry experience working directly at one of the largest software companies in the world.

Jason Rechel

Head Of Investor Relations Sprout Social

Jason Rechel is the Head of Investor Relations at Sprout Social, a leading software provider of deep social media listening and analytics, social management, care and advocacy solutions. Prior to helping build Sprout’s investor engagement strategy, Jason was a technology investment analyst at Columbia Wanger Asset Management. Previously, Jason was a research analyst covering the technology industry at Advisory Research Investment Management, Oppenheimer & Co., and Needham & Co.

Kristin Johnson

VP of Content and Communications Sprout Social

Kristin Johnson is the VP of Content & Communications  at Sprout Social. She is an experienced marketer with a passion for impactful storytelling, fostering her team’s growth and sparking thoughtful discussion. @khkristin

Mike Coffey

VP, Head of Global Partnerships & Alliances Q4

Mike Coffey is a capital markets intelligence professional with over 25 years of experience in the FinTech industry. In his current role as Vice President, Strategy Mike is instrumental in product innovation and growing Q4’s highly-respected market intelligence business.

Mike Steele

Vice President, Investor Relations Zebra Technologies

Mike Steele has been Vice President of Investor Relations for Zebra Technologies since 2016. In this role, he is the primary contact for the investment community and drives financial communications.
Prior to joining Zebra, Mr. Steele served as the head of investor relations at Office Depot, a role he assumed after OfficeMax Incorporated was acquired by Office Depot in 2013. He had led the investor relations function at OfficeMax for six years prior to the acquisition.