Date & Time
Session time: 45 mins
Standing out amid cultural moments and viral memes requires social teams to test out fresh, audience-obsessed strategies. The catch? You need enthusiastic executive buy-in to achieve sustainable success…and nothing communicates brand and bottom-line value better than data.
According to the newly-released 2025 Sprout Social Index™, social pros want their leaders to understand that growing a brand requires more social investment and team autonomy. Meanwhile, 65% of executives say it’s crucial for teams to demonstrate how social campaigns are tied to business goals.
Join us on Thursday, January 30th at 1 p.m. CT (2 p.m. ET | 11 a.m. PT) for an exclusive chat on how to bridge the divide, featuring Josh Rangel, Senior Director, Social, Ogilvy, and Tim Brogdon, Director of Digital Content at the Chicago White Sox. Plus our very own CMO, Scott Morris, will be sharing some takeaways in a special keynote during this event.
Attend this webinar and you’ll leave ready to:
- Learn what consumers are looking for from your brand
- Develop stronger strategies for building trust with senior leadership
- Communicate performance metrics more effectively
Presenters
Josh Rangel
With over 19 years of experience providing strategic social media and public relations counsel, Josh Rangel is the Senior Director of Social at Ogilvy, a premier creative agency. He’s based in Chicago, Illinois.
Ronnie Gomez
Ronnie Gomez is a content strategist at Sprout Social, where she uses her research skills to create helpful, actionable content for social media professionals at every stage of their careers. When she isn’t nose-deep in a Google doc, she is either reading, drinking coffee, or fighting with her sewing machine. Keep up with her work @ronniegthinks. @ronniegthinks
Scott Morris
Scott Morris is the CMO of Sprout Social. He has more than 25 years of experience leading key strategic marketing initiatives at both B2B and B2C tech companies, including Zendesk and Adobe, before he joined Sprout.
Tim Brogdon
Tim Brogdon is the Director of Digital Content at the Chicago White Sox, with 12 years of experience in sports social media. He leads the external video and social media teams, overseeing strategic goals and objectives for content creation with focuses on engagement, fan growth, user video consumption and sponsored content collaboration.
Register for a free webinar
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