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How to Effectively Market to Gen Z with TikTok

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Session time: 1 hour

Both Gen Z and TikTok individually present unique marketing challenges, but combined? It’s a blend that has baffled marketers worldwide! Nonetheless, understanding both offers your brand advantages that you can’t afford to miss. 

TikTok’s enormous user base and vast underutilisation by brands means it presents a distinctive early adoption advantage for those who get on board with a strong strategy now. Meanwhile, Gen Z makes up 30% of the buying population; but as the most diverse generation in history, it’s clear they require brands to rethink their marketing strategy.

In this webinar you’ll learn from experts from Fanbytes by Brainlabs, a multi-award winning agency world-renowned for its utilization of emerging platforms to reach Gen Z; and Cineworld, the world’s second-largest cinema chain with an enormous TikTok presence. 

You will learn:

  • How brands keep up & compete against the wealth of user generated content authentically
  • How brands can tie TikTok performance to tangible business impact
  • What roles subcultures and communities play in success brand strategies


Cat Anderson

Cat Anderson

Sprout Social

Cat is the Head of International Marketing at Sprout Social. She’s passionate about innovation and creating authentic experiences through digital marketing. Besides marketing, Cat enjoys live music in all its forms and training her terrier pup.

Olivia Ter-Berg

Olivia Ter-Berg


An Industry Rising Star at the 2022 Big Screen Awards, Olivia loves finding new and creative ways to use social media. At Cineworld, she creates content across Instagram, Twitter, YouTube and Facebook, as well as their popular TikTok account.

Tom Sweeney is an award-winning leader in social, influencer marketing and community management. He is currently the Head of Strategy at Fanbytes by Brainlabs where he leads on creative and client strategy.

Register for a free webinar