Session time: 45 minutes
Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst social media platform changes, budget cuts and a cost of living crisis, it feels a bit like the obstacle course is on fire.
If you’re feeling the heat, we see you and hear you. Managing social through tricky markets requires an additional layer of focus, rigor and empathy. It’s challenging to navigate but possible with extra preparation.
Tune in to our webinar to hear about what you need to know to successfully navigate social media marketing through times of economic contraction.
In 45 minutes you’ll learn:
- Positioning statements for influencing the C-suite towards continued social media investments
- Why social matters across your entire business
- 5 ways to maximize your current social media resources
Presenters
Greg Rokisky
Greg Rokisky is a Social Media Strategist at Sprout Social, where he supports social strategy and social-first initiatives optimized for engagement and conversation. Outside of obsessing about social, he’s typically over-caffeinated, buried in a book and convincing people that unicorns are more than mythical. Tweet him your hot takes at @GregRokisky. @GregRokisky
Ronnie Gomez
Ronnie Gomez is a senior content strategist at Sprout Social, where she uses her research skills to create helpful, actionable content for social media professionals at every stage of their careers. When she isn’t nose-deep in a Google doc, she is either reading, drinking coffee, or fighting with her sewing machine. Keep up with her work @ronniegthinks. @ronniegthinks
Sarah Corley
Sarah Corley is a Senior Marketing Campaign Strategist at Sprout Social, where she creates campaigns that turn attention into action. Beyond marketing, she channels the same blend of strategy and creativity into her personal passions—whether she’s developing new recipes or leading AquaFit classes as a certified water aerobics instructor. Her sweetest claim to fame? Fun fact: Sarah once helped set a Guinness World Record while working with Nestlé Toll House. @srcorley
