Session time: 45 minutes
For professional sports teams, social media has evolved beyond a broadcast channel. It’s now a primary source of real-time audience intelligence informing the front office.
To stay ahead of the standings, the Detroit Tigers traded siloed dashboards for real-time social intelligence. By surfacing the fan trends that drive action, they’ve turned social noise into a strategic roadmap for driving fan loyalty and culture-shaping content.
Join us for a 45-minute fireside chat with Emma Nye of the Detroit Tigers. She’ll share the strategy behind using social intelligence to capture the audience-driven moments that build genuine fan trust.
Tune in for the play-by-play on how to:
- Build fan trust by surfacing unpolished moments your audience is already driving
- Leverage real-time fan sentiment to shape creator partnerships.
- Streamline social workflows to move content from the field to the feed in seconds.
Presenters
Emma Nye
Emma is the Director of Social Media for the Detroit Tigers, where she leads the club’s content strategy across Facebook, X, Instagram, YouTube and TikTok. With nearly 10 years of experience in digital marketing and social media management for MLB teams, she specializes in a proactive social intelligence strategy that connects with everyone from lifelong season ticket holders to the next generation of fans. Emma and her team use social as a sensory network to capture audience-driven moments that build genuine fan trust and inform high-impact influencer partnerships.
Ian Berry
Ian is a Large Enterprise Account Executive at Sprout Social, where he partners with MLB and global travel brands to modernize their digital strategies. With an extensive background in enterprise technology and the MLB sector, he specializes in helping front offices transform raw social data into a roadmap for ticket sales and fan loyalty.
