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From Reporting to Goal Setting: Your Ultimate Year-End Checklist [Webinar]

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Session time: 1 hour

Winter may be a slower work period for some, but you and every social media manager knows that winter means time for planning.

Like holiday shoppers frantically preparing lists, you’re running end-of-year campaigns, auditing what worked and what didn’t, analyzing reports and navigating the best way to share all those results and optimize for the future.

Sprout teamed up with social experts from CareSource and Shedd Aquarium who’ll equip you with their curated checklist for 2022 planning.

In this webinar, you’ll learn how to:

  • Use tagging to see which content created the most engagement 
  • Report on progress and share the impact social has had over the year more broadly
  • Establish benchmarks and goals for 2022 based on your real results from 2021
  • Understand how the conversation on social changed over the year and predict where it’s going next


Carly Hill

Carly Hill

Shedd Aquarium

Carlyn (Carly) Hill is the manager of marketing and digital engagement at Shedd Aquarium by day, writer and artist by night. The highlight of her career so far was managing an award-winning, viral social media campaign featuring Shedd’s penguins. Her previous work includes writing copy and managing content for e-commerce pioneer Threadless and elevating the social channels at Chicago’s Adler Planetarium. See her work at

Joe Huber

Joe Huber

Sprout Social

Joe Huber is the Customer Community Strategist at Sprout Social and host of the Weekly Live Q&As. He lives in Chicago with his wife, Bliss, and his dog, Haywood. When he’s not talking to people about all things marketing, he’s probably camping or doing voiceover work. He’s been the voice of Dr. Frankenstein, the state of Nevada, and other global brands as well. Say hi on Twitter or LinkedIn. @JosephPHuber

Sarah Chapman

Sarah Chapman


Sarah is a social media pro who started in the ICQ chatrooms and has been deep in person-to-person interaction ever since. Sarah spent 15 years with Procter & Gamble, managing some of the world’s largest brands and is best known from her time behind the Charmin bear discussing iconic issues like the #MadPooper. Today, she brings her unique expertise to the highly regulated health care industry as the expert elevating social media at CareSource. @SarahCUnleashed

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