Session time: 45 minutes
A lot has changed in social media since the early 2000s. Social has become influence–it is now the channel on which trends are born, important conversations take place and sentiments are revealed. We’re in a new era of social media. Is your brand prepared to meet the ever-evolving expectations of your audience?
Rachel Karten, Social Media Consultant and creator of the Link in Bio Newsletter, has been in the industry for over a decade and knows quite a bit about the evolution of consumer-brand relations in the social world. She worked for brands like Bon Appétit and Plated and recently worked on the famous campaign at CAVA with Youtube star, Emma Chamberlain.
Tune in for a masterclass with Rachel Karten to learn how to best prepare for this next phase of social.
You’ll leave this masterclass uncovering:
- Why your old social strategy will no longer work in the new era of social media
- How your brand can optimize social content for engagement
- 3 campaign examples from brands Rachel helped succeed and tactics you can implement now
Your Speakers:
Presenters
Rachel Karten is a social media professional who has worked in the field for over ten years at places like Bon Appétit and Plated. She is currently a Social Media Consultant who has worked with brands like CAVA and west elm. She’s also the creator of the Substack newsletter “Link in Bio” which has over 45,000 subscribers. @milkkarten
Sarah Corley
Sarah Corley is a Senior Marketing Campaign Strategist at Sprout Social, where she creates campaigns that turn attention into action. Beyond marketing, she channels the same blend of strategy and creativity into her personal passions—whether she’s developing new recipes or leading AquaFit classes as a certified water aerobics instructor. Her sweetest claim to fame? Fun fact: Sarah once helped set a Guinness World Record while working with Nestlé Toll House. @srcorley
