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Everything You Need to Know about Conversational and Social Commerce [Webinar]

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Session time: 1 hour

Throughout the pandemic, we’ve relied heavily on messaging to stay connected to our friends and family. Organizations shifted to a work-from-home model and consumers increasingly turned to online shopping and grocery delivery services during lockdown. The rise of digital commerce drove a commensurate rise in social and conversational commerce through platforms like Instagram and Facebook.

COVID-19 accelerated the adoption of conversational commerce around the world. In fact, Facebook research shows that 67% of people prefer to message a business more now than they did prior to the pandemic. 

In this upcoming webinar featuring Facebook’s Martha O’Byrne-O’Reilly, Head of Messaging Developer Partnerships at Facebook, and Sprout Social’s Paul Lenser, Senior Product Marketing Manager, we’ll discuss the significant business opportunity in social and conversational commerce. We’ll take a peek at newly-released data, share real-world examples and give you actionable takeaways to elevate your social commerce strategy.

After attending this webinar, you’ll:

  • Know the latest data on commerce trends
  • See real-world examples of social and conversational commerce
  • Get tips for building out your social and conversational commerce strategies
  • Hear from Facebook on conversational commerce and its future


Martha O’Byrne-O’Reilly

Head of Messaging Developer Partnerships, Messenger and Instagram Facebook

Martha O’Byrne-O’Reilly is Head of Messaging Developer Partnerships at Facebook. She leads a team focused on driving new and innovative solutions with strategic developer partners to inform and accelerate the business messaging strategy for both the Messenger and Instagram messaging channels.

Paul Lenser

Product Marketing Manager Sprout Social

Paul is a senior product marketing manager with a passion for the Chicago tech scene. When he’s not gearing up for the next launch at Sprout, you can catch him at outdoor music festivals, playing basketball or cheering on his favorite Wisconsin sports team.

Sarah Corley

Demand Generation Strategist Sprout Social

Sarah Corley is the Demand Generation Strategist at Sprout Social. When she isn’t rocking the marketing world you’ll find her A) cooking/baking up a storm, B) with her nose in a book, C) wine tasting, D) playing piano or E) all of the above. Sarah’s claim to fame is setting a Guinness World Record when she worked for Nestle Toll House. @srcorley