Session time: 1 hour
Increasing your B2B sales in the current economic landscape is no easy feat. However, growing revenue without spending more ad dollars is possible when utilizing the audience who already knows your brand inside and out–your employees.
Employees have an average of 10x more connections on social media than an organization, which means countless opportunities for additional sales and awareness. In fact, a 12% increase in brand advocacy can result in a 200% increase in revenue.
In this groundbreaking Sprout webinar, we’ll explain why employee advocacy is a win-win for B2B businesses and employees, share 5 easy ways to increase your company sales while boosting employee retention and provide steps on how to implement your own employee advocacy program.
Walk away from this webinar understanding:
- How to leverage your biggest brand advocates
- Why increasing B2B sales doesn’t need additional ad budget
- Implementation logistics for starting your employee advocacy program
Presenters
Rae Repanshek
Rae Repanshek is a Product Marketing Manager for Sprout Social, focused on Employee Advocacy and Publishing. Rae is fascinated by customer insights and loves researching how customers find, use and fall in love with new products. She started her marketing career as a writer and editor more than 10 years ago, and considers herself a storyteller at heart. When she’s not at work, you can find her practicing yoga, reading, cooking and exploring the beautiful PNW landscape.
Sarah Corley
Sarah Corley is a Senior Marketing Campaign Strategist at Sprout Social, where she creates campaigns that turn attention into action. Beyond marketing, she channels the same blend of strategy and creativity into her personal passions—whether she’s developing new recipes or leading AquaFit classes as a certified water aerobics instructor. Her sweetest claim to fame? Fun fact: Sarah once helped set a Guinness World Record while working with Nestlé Toll House. @srcorley
