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2024’s Top Trends: Your 2025 Strategy

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Looking back at the best social media moments of the year and what we can learn from them for 2025.

Session time: 1 hour

2024 has been a landmark year for viral moments across social media, with brands, influencers‌ and users alike driving conversations that have captured our collective attention. Social media has solidified its power as a cultural force. From user-generated trends to iconic brand collaborations, it shapes our behavior, vocabulary, music charts, shopping habits, dining choices and even the type of cups we drink our water from. 

How can you wield the power of social trends for your brand? In this recorded webinar, hear from Melo Meacher-Jones, Head of Social, Influence & Creators at Accenture Song, Tom Sweeney, Global VP of Influencer at Brainlabs and Tameka Bazile, Former Manager, Social Strategy at Time Magazine, where they talk about which viral moments lived (or still live) rent-free in their minds, how content consumption changed and their thoughts on what social media could look like in 2025. 

You’ll dive deep into:

  • The hottest social media moments from 2024 that transcended all platforms and sparked global conversations in the group chat, the office and the family dining room
  • Mind-blowing campaigns that inspired and set our worlds on fire from game-changing brands, how will we ever recover?
  • The evolving social media consumer, how behaviors changed in 2024 and what that means for social media managers going forward
  • Future trend predictions: Our panelists will look into their crystal ball (and their phones) to share what they think will be the hottest trends of 2025 

This webinar is perfect for marketers, brand strategists, social media enthusiasts‌ and anyone looking to stay ahead of the curve in the ever-evolving world of digital marketing. 

 

Presenters

Laura Crosby

Laura Crosby

Sprout Social

Laura is the International Field Marketing Manager at Sprout Social, passionate about building communities, bringing the human element of B2B marketing to the forefront of every campaign and initiative.

Melo Meacher-Jones

Melo Meacher-Jones

Accenture Song

Melo, Head of Social and Influence at Accenture Song, is a judge for the TikTok Awards with extensive experience leading social strategies both agency and client-side. Known for award-winning work with brands like Lidl and Nestlé, Melo is a champion for creativity and cultural impact.

Tameka Bazile

Tameka Bazile

TB & Co.

Tameka Bazile is a seasoned Social and Content Strategist, most recently serving as the Manager of Social Media Strategy at TIME. A native of Brooklyn, New York, Tameka built a thriving independent social media management business, helping scale women-led brands to over $1 million in revenue. Transitioning to corporate marketing, she has developed multi-million-dollar strategies for leading brands such as Amazon Prime, Ally, and Nissan.

Tom Sweeney

Tom Sweeney

Brainlabs

Tom Sweeney is an award-winning leader in social, influencer marketing and community management. He is currently the Global VP of Influencer at Brainlabs where he leads on client, creative, and product. Featured in Vogue Business, Digiday, Campaign Live, and Advertising Week, Tom is renowned for delivering impactful campaigns that merge creativity with strategic insight.

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