The social landscape has shifted. In today’s hyper-connected world, brand authenticity is a non-negotiable demand driving real influence and measurable results. Your brand’s most compelling sotries aren’t just coming from own voice, they’re being crafted and shared by your customers. User-generated content (UGC) is an undeniable force fueling geniune connection, trust and ROI.

From customer reviews and testimonials to social media posts and videos, UGC delivers an authentic perspective that connects with audiences far better than traditional branded content. Harnessing real customer voices builds brand trust, drives engagement and impacts your bottom line.

Yet, effectively identifying, curating and amplifying UGC demands precision and purpose-built tools. That’s where UGC platforms come in. To help you navigate the crowded market, we’ve compiled a list of the top UGC platforms available today.

1. Sprout Social

Sprout Social is a leading social media management platform that empowers brands to effortlessly discover, manage and publish user-generated content, transforming it into powerful social proof.

With Sprout, you can centralize your UGC efforts, ensuring you’re always leveraging authentic customer voices to build trust, drive engagement and boost conversions.

From robust listening tools to intuitive publishing workflows, Sprout Social provides the comprehensive suite of tools needed to integrate UGC seamlessly into your overall social media strategy.

Sprout Social offers several powerful capabilities for discovering, managing and leveraging UGC across your entire social strategy:

  • Smart Inbox: Your Smart Inbox consolidates all your social messages, including mentions, comments and direct messages, into a single stream. Set up keyword searches to monitor specific hashtags, brand mentions, or even competitor discussions to ensure you never miss relevant UGC.
Sprout Smart inbox with Instagram hashtags
  • Listening: Sprout’s advanced Listening tools go beyond direct mentions, allowing you to track broader conversations and trends across social media. Create topics to monitor keywords, phrases and even sentiment related to your brand or industry. This is invaluable for finding organic UGC that might not directly tag your brand but still provides valuable insights. For example, you can track discussions around your product category to find authentic testimonials and unboxing videos.
  • Asset Library: While the Asset Library streamlines all your content and serves as the essential, organized repository for discovered user-generated content. Capture, tag and store authentic images and videos, making them instantly accessible and ready for activation across your social channels (once you’ve obtained rights, of course!).

Ready to uncover more authentic customer content? Schedule a demo and discover how Sprout Social can help you harness the power of authentic customer content to drive engagement, build trust and achieve your social media goals.

Schedule a demo

2. Yotpo

Home page of Yotpo's website

Yotpo is an e-commerce marketing platform that focuses on collecting and using user-generated content, like reviews and visual content, to improve a brand’s online presence and sales. It helps businesses manage customer feedback and integrate it into marketing strategies, with customizable widgets for showcasing authentic content.

3. Flowbox

Homepage of Flowbox, a UGC platform

Flowbox helps brands collect, moderate and publish visual user-generated content across various marketing channels, with a strong presence in Europe. It streamlines the online shopping experience by integrating UGC into websites and stores and it offers AI-powered features for prioritizing content and automating media rights.

4. Bazaarvoice

Bazaarvoice webpage for expanding UGC content at scale

Bazaarvoice is a comprehensive platform for collecting and displaying customer reviews and visual user-generated content. It helps brands gather authentic feedback to build trust and inform purchase decisions, offering tools like shoppable tags and retail syndication for in-store activations.

5. Billo

Homepage of Billo, the UGC platform

Billo is a self-service platform specializing in UGC video creation, allowing brands to acquire authentic, creator-made videos for social media. It simplifies getting high-quality video content quickly and cost-effectively, providing access to a network of vetted creators for various video formats.

6. Trend

Homepage of UGC platform, Trend

Trend.io connects brands with a curated network of verified UGC creators, focusing on producing polished yet authentic video and photo content for social media and advertising. This self-service platform streamlines the acquisition of user-generated content, offering various content types with full licensing rights.

7. Tint

Homepage of Tint a community marketing platform

Tint is a community marketing platform that assists brands in discovering, curating and repurposing existing user-generated content from social media and other sources. It provides tools for collecting reviews and social proof, along with interactive features like contests to foster engagement and build brand communities.

8. Emplifi

Feature page for Emplifi's UGC platform capabilities

Emplifi has a capability that transforms visual user-generated content into shoppable experiences by integrating customer social media posts into e-commerce touchpoints. It integrates customer social media posts, like Instagram photos and TikTok videos, directly onto product pages and other e-commerce touchpoints. The platform also gathers product reviews and questions and answers, working to enhance search engine visibility and provide key merchandising insights.

9. Nosto 

Nosto functions as an AI-powered commerce experience platform with strong visual UGC capabilities. It helps online brands build and optimize digital experiences by discovering and sharing user-generated content across all channels, leveraging AI to personalize content for shoppers.

10. Taggbox

Homepage for Taggbox the UGC platform

Taggbox is a versatile UGC platform that collects and transforms user-generated content from social media and other sources for display across various marketing channels. It aims to help customers build trust and boost conversions through authentic content, offering an AI-powered feature for automatic content discovery.

Transform your UGC strategy with the right platform 

User-generated content platforms are imperative for today’s marketing leaders. These tools don’t just facilitate, they redefine how businesses build undeniable authenticity, forge deeper connections and accelerate measurable growth. By automating tasks and providing key insights, UGC platforms empower marketers to make the most of real customer voices. Ready to see how Sprout can transform your UGC strategy? Request a demo today!