12 of the best Twitter (X) management tools for your brand

In today’s digital landscape, X (formerly known as “Twitter”) has become an essential component of a successful social media marketing strategy. With over 330 million active users, X is a great way for businesses to connect with their audience and build strong relationships with them.

Yet, the task of effectively managing an X marketing strategy can be daunting, particularly for businesses with limited resources or time. This is where X management tools come to prove their value.

In this post, we’re going to walkthrough the 12 best X management tools. Whether you’re a beginner or a pro, these tools will help you to level up your X management.

How to choose the right Twitter (X) management tool

With so many X management tools available, selecting the right one for your brand’s needs can feel like overwhelming.

The most ideal choice will help to streamline your processes, increase efficiency and empower your team.

To make finding the best option for your team easier, consider these key factors:

• Identify your needs: Understand your specific challenges and goals. Identify features that are important to your team and your success.
• Scalability: Ensure the tool can grow and evolve with your business.
• Ease of use: A user-friendly interface will encourage adoption and minimize the learning curve.
• Integrations: Seamlessly connect to other essential tools in your workflow.
• Budget: Assess the cost-effectiveness of the tool, and potential long-term savings.

By weighing these elements, you can pare down the choices and select the X management tool that aligns best with your brand’s requirements and budget.

This will empower you to find a tool that can streamline your workflow, extend your reach and achieve your X marketing goals.

12 of the best Twitter (X) management tools

These are 12 of the best tools that can help you transform your brand’s X presence. Each of these tools offer empowering features that can help you with different aspects of your X marketing and workflow.

1. Sprout Social

We chose, our tool, Sprout Social as the best one-stop-shop for managing X because it offers a complete suite of capabilities that can help streamline your workflow, boost engagement and improve your brand’s presence.

It may seem a bit pompous to choose ourselves, but truly the capabilities of our tool speak for themselves.

You’ll want to read on to learn more about why you need Sprout Social’s tool capabilities to assist your X strategy.

Advanced X (Twitter) management and scheduling

Efficient management and scheduling are central to Sprout’s toolbox. The intuitive content calendar simplifies the process of planning, creating and scheduling posts across multiple platforms, ensuring that your brand’s message remains consistent.

With recommendations for optimal posting times, Sprout helps you to maximize engagement by reaching your audience when they are most active.

Track the performance of your X content in real time with comprehensive analytics to refine your strategy and boost audience engagement.

The collaboration capabilities within Sprout are a game-changer for teamwork. If you’re managing many accounts and working with many team members, Sprout’s tools are designed to be efficient and cohesive. They keep your team on track and help your team work smoothly in Sprout Social’s platform.

The unified Smart Inbox for X customer service

Sprout Social’s unified Smart Inbox is a game-changer for managing your brand’s social presence. It consolidates all your customer inquiries, direct messages and brand mentions in one place, so you can be responsive without juggling accounts.

With advanced monitoring capabilities, you can track keywords and hashtags to ensure you never miss an important question or conversation.

The power of automation in your customer service means your team can easily prioritize high-importance messages and assign tasks to make sure nothing falls through the cracks. Sprout’s CRM integration allows you to provide personalized customer interactions based on past conversations and purchase history, helping you build real, lasting relationships.

Top-notch brand monitoring capabilities

Not to mention, Sprout’s Sprout’s Social Listening capabilities equip you with the ability to monitor your brand reputation. It provides the insights you need to maintain a competitive edge. Through the power of listening tools and advanced keyword tracking, you can stay tuned in to the critical discussions and activities of your rivals. Sprout’s Social takes it a step further, enabling you to assess the mood of conversations and address any negative feedback promptly and effectively.

Sprout Social’s’s ability to integrate with other social networks and business tools allows for a consistent digital marketing strategy, making Sprout Social the preferred choice for comprehensive X management.

Want to see it for yourself? Sign up for a free trial.

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2. Buffer

Buffer is a versatile tool for managing social media accounts, offering features like X post scheduling, X analytics and team collaboration. It supports various platforms, allowing users to plan content and track performance in one place. Its intuitive interface makes it easy for individuals or teams to stay organized and consistent online.

3. Agorapulse

Agorapulse is a social media management tool that helps users manage multiple accounts across platforms. It offers features such as scheduling, inbox management and performance reports. Its single dashboard makes it easier to communicate, organize posts and track important data. This is useful for businesses or teams that manage social engagement.

4. X Pro

X Pro is a native management tool for X that can be accessed through a paid subscription plan option. It is designed to help users streamline tasks such as content scheduling, analytics tracking and team collaboration directly within the platform. It has advanced features like detailed performance reports, automated workflows and priority support for efficient account management.

5. Hootsuite

Hootsuite is a social media management tool that integrates with multiple platforms to help users schedule X posts, track X engagement and manage messages in one place. It provides analytics to monitor performance and supports team collaboration. Hootsuite also offers various subscription plans that unlock more advanced features like reporting and bulk scheduling.

6. CrowdFire

CrowdFire is a social media management tool that assists users in managing multiple accounts by scheduling posts, tracking engagement and curating content. It includes features like post recommendations and analytics for performance monitoring. CrowdFire offers subscription plans with varying levels of access, enabling additional capabilities like bulk scheduling and advanced reporting.

7. SocialBee

SocialBee is a social media management tool that helps users organize, schedule and manage content across various platforms. It includes features like category-based scheduling and content recycling to keep posts consistent. SocialBee also offers subscription plans with options for advanced features, including analytics, team collaboration and specialized content management for different social channels.

8. Zoho Social

Zoho Social is a social media management tool that helps users manage multiple accounts, schedule posts and monitor engagement. It includes features like real-time analytics, content calendars and team collaboration.

9. CoSchedule

CoSchedule is a platform for managing content and social media tasks, allowing users to plan, schedule and organize posts across various accounts. It integrates with marketing tools and provides features like an editorial calendar and task automation. Subscription plans offer additional options such as advanced collaboration tools and in-depth performance analysis.

10. Audiense

Audiense provides tools for understanding and segmenting social media audiences. By analyzing user behavior and demographics, it allows for more targeted content and engagement strategies. Its subscription options give you access to more advanced features like detailed audience reports and better segmentation capabilities. This makes it useful for improving how audiences interact and learn.

11. Loomly

Loomly is a social media management tool that helps users streamline post planning and scheduling across multiple platforms, including X. It includes features like a content calendar, post ideas and collaboration tools for team coordination. Subscription plans unlock advanced options such as analytics, automated workflows and approval processes for enhanced social media management.

12. Tweepi

Tweepi is a social media management tool focused on X, helping users manage and grow their follower base. It provides features for identifying and engaging with relevant users, analyzing followers and cleaning up inactive or unwanted accounts. Tweepi offers subscription plans with advanced tools for optimizing interactions and targeting specific audiences.

Explore what’s possible with an X management tool

X management tools are purpose-built to save you time, amplify your engagement and boost your follower count. The choice of tool is a strategic one, tailored to your unique business needs and budget.

By harnessing the power of X management tools, you can unleash the platform’s full potential and drive significant growth on X.

Want the opportunity to explore whether Sprout Social is the right X management tool for your brand? Discover the capabilities of Sprout’s platform first-hand by signing up for a free trial.