Twitter made a minor change to embedded tweets yesterday that puts much more emphasis on the images you’re uploading to the social network.
Despite their size, images previously came secondary to the text appearing below the actual tweet. Now Twitter is giving your images much more prominence by displaying them above the text.
In embedded tweets, photos are now front and center, with a bigger and bold visual focus on the media. Both landscape and portrait photos have more room to display their pixels. Viewers can click on a photo to see more about what’s happening and discover the conversation behind the tweet.
Good morning! Perspective – Sunday is a fine day to go for a walk with a friend. pic.twitter.com/P3uDfjYsEU
— Chris Hadfield (@Cmdr_Hadfield) August 11, 2013
While this benefits anyone who embeds tweets, it’s especially helpful for publishers and journalists who tend to rely on sharing tweets with readers by embedding them in their articles. By putting compelling images ahead of the text, you’re more likely to draw attention and, as a result, interaction.
Twitter might not seem like a very visual website, but embedded tweets live outside the platform where photos speak louder than words. As a marketer, you’ll want to make sure that the images you upload to Twitter are large, vibrant, and high quality to optimize for engagement.