Welcome to Sprout’s Social Spotlight, where each week we’re diving deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.
It could easily be argued that e-commerce has taken a lot of the fun out of shopping. In this week’s Social Spotlight, we’ll take a look at how discount retailer Marshalls is reviving the feeling of running across a surprise find in a physical store for the social era and turning a potential brand negative into a powerful brand asset.
Netflix uses social to create a brand experience
The same savvy that’s served Netflix well on the product side extends to marketing, especially social. There the brand has leaned hard into a “fan’s fan” persona by hiring movie and TV buffs to man its accounts. The resulting brand voice is approachable, clever without trying and authentic to the reason Netflix is beloved in the first place: people love to talk about what they’re watching.
Air Jordan or A/R Jordan
How do you make a living legend come to life for an audience too young to remember what made him legendary? If you’re Jordan Brand, you augment the present with one of the most extraordinary moments from the past. Meet A/R Jordan.