Download the tool
[Tool] Find the Ideal Social Media Content Mix for Your BrandDownload Template
Much like a stock portfolio, social media content strategies should strike a mix that complements your goals, available resources and flexibility. For example, someone with a smaller budget and little investing experience is likely to take a more conservative approach, while an experienced financial advisor managing a millionaire’s funds has room to take more risks. Social media marketers can think about how they allocate their content themes, formats and creative assets in a similar way.
To help you find the ideal social media content mix for your brand, we’ve created this assessment tool, informed by data from the Sprout Social Index™, Edition XVII: Accelerate and insights from Sprout’s own social media experts. You’ll answer a series of questions about your social team’s goals, strengths and access to resources, then come away with:
- A persona description with actionable recommendations for how to approach your social content strategy
- A list of content themes that should be your top priority
- A visual breakdown of how to allocate your content formats in a way that will maximize the return on your creative investments
- Additional resources to help guide content creation.
Download the assessment tool to start building out a social media content mix that hits the sweet spot.
Social media marketing: What it is and how to build your strategyPublished on September 22, 2022 Reading time 20 minutes
Top 18 social media management tools for businesses in 2022Published on September 13, 2022 Reading time 11 minutes
Social media management services: 9 agencies your brand should check outPublished on September 12, 2022 Reading time 8 minutes
Putting the “active” in brand activism: A holistic approach to purposePublished on September 1, 2022 Reading time 5 minutes