For businesses with multiple locations, having a localized social strategy is key for growing overall brand awareness and increasing their share of voice in a competitive landscape. By creating content that targets a specific group of consumers based on factors like location and language, brands can strengthen their community engagement and extend their overall reach.
Before creating a separate account for each of your multi-location businesses, it’s beneficial to think through how each profile might contribute to your overarching goals. To help you identify if there’s a need for your business to have location-specific accounts, you’ll work through questions like:
- What makes each of your business locations unique?
- How does location impact your social goals for each business?
- How does your target audience differ from region to region?
- What factors do you consider when speaking to your local market?
After completing this worksheet, you’ll receive a score with a clear recommendation of whether or not creating location-specific accounts is the next step in helping you achieve your goals for your multi-location business.