In 2020, social marketers faced challenges unlike any we’ve seen before. Together we paused and pivoted more than just our social strategies, we also learned to raise our voices and speak out on the issues that matter most to our communities. Looking back, these lessons have helped us all become stronger and more adaptable marketers.
It’s time to take this year’s insights and transform them into next year’s impact—using data as your guide. Prioritizing your most important initiatives is the key to success. When your plans need to turn on a dime this workbook will help you make decisions on the right course for your business moving forward.
Get the workbook and expand your 2020 learnings to prioritize your most valuable projects in 2021.