How to Create a Social Business Strategy That Makes an Impact in 2021 [Free Checklist]

Social media is cementing its status as an essential communication channel for businesses—but it has the power to be much more. Ninety-one percent of executives report that over the next three years, their company’s social media marketing budgets will increase, according to research conducted by The Harris Poll on behalf of Sprout Social.

Is your social team prepared to maximize those investments?

This checklist walks through nine steps you can take to strengthen your social business strategy and drive a bigger impact in 2021. Rooted in findings from our survey of more than 1,000 US consumers and 250 business executives, it provides an action plan for:

• Refining your social strategy with inputs from beyond the marketing department
• Meeting consumers’ expectations for personalization and interaction on social
• Positioning your social presence for the future of commerce and the customer experience

For social media to achieve your company’s business goals, you need a smart strategy. Download the checklist to reexamine your social business strategy and generate greater results.