
Index of the Top Trends of 2022
Struggling to plan your content for the upcoming year? Not sure what your audience is interested in? Dive into our data-packed index filled with customer insights to help forecast social trends your business can use to make strategic decisions in 2023.

6-Step Checklist to Launch Your Employee Advocacy Program
Your employees can be your biggest advocates. They can help you shorten sales cycles, build trust and increase opportunities for earned media. Download this checklist to create an advocacy program that garners maximum participation.

Social Media Analytics Template
Having both a paid and organic social media strategy is essential for brands today. Tracking all of the metrics and tying them back to larger company goals can get overwhelming. Use this spreadsheet to easily track, compare and analyze your campaigns at once.

How to Measure the Value of TikTok
Every day brands are getting thousands of followers and millions of likes on TikTok. How are they creating viral moments? Watch this webinar to learn how, and to assess if TikTok is right for your brand and which KPIs to focus on.

Annual Social Media Budget Template
Your social team is only as strong as the resources and tech you have access to. Ensure that you always have the tools you need by maintaining a well-documented social media marketing budget. Plan your expenses with this simple, annual budget sheet.

Learn Social Listening in 90 Minutes
Social listening helps you monitor and analyze the constant conversations happening about your brand online 24/7—even when you aren’t tagged or mentioned. Use this workbook to build your first social listening query in just 90 minutes.