Today we’re extremely proud to announce that Sprout Social has acquired industry-leading social analytics firm, Simply Measured. This acquisition expands the range and depth of Sprout’s offerings—specifically within social analytics, a market that is expected to grow to $9.54 billion by 2022.

Because the product is grounded in full-funnel analytics, Simply Measured gives social teams better intelligence to reach the right people, content marketers insight to create more relevant materials and digital agencies opportunities to win new business and foster client loyalty.

Bringing that power under the Sprout umbrella means there are some exciting times ahead for both our company and our customers. We will further help social marketers improve their programs and generate actionable insights from their social data.

Founded in 2010, Simply Measured built a formidable operation and impressive client portfolio with a suite of solutions that expose and measure social media’s total impact, from conversations to conversions. We’ve long admired Simply Measured and their approach to technology and innovation, so are happy to welcome their passionate, talented team members and unique tools to Sprout.

While we work to bring the products closer together, expanding on Sprout’s world-class suite of engagement, publishing, listening and analytics tools, all Simply Measured customers will continue to have access to their existing products and exceptional service.

Sprout’s global headquarters will remain in Chicago, with Simply Measured’s Seattle office serving as a west coast hub alongside our San Francisco outpost.