Over the past year, LinkedIn has transformed its homepage which now acts as the main place for members to interact with content. But while the company has moved away from being just a platform for job seekers, it knows that many businesses still rely on it to market open positions. With that in mind, LinkedIn has now decided to bring Sponsored Jobs into the limelight.
Launched last fall, Sponsored Jobs allow you to target candidates through paid postings. Employers can bid for top placement and pay when candidates click through. These listings have the capability of reaching those who might not be actively looking, but stumble upon the recommendation and decide to learn more or apply.
Previously, Sponsored Jobs were only available in the “Jobs You May Be Interested In” module and in emails sent out to subscribers. Now job seekers will be able to view your job listings on LinkedIn’s homepage as they browse through news, content, and updates from their network. This can definitely help broaden the pool of applicants.
This change also brings Sponsored Jobs to mobile for the first time. According to LinkedIn more than 30 percent of members who view jobs on the platform come from mobile. Early results show that Sponsored Jobs are about four times more engaging on mobile than desktop.
LinkedIn has started incorporating Sponsored Jobs into the feeds of its English-speaking members on desktop and in its iOS and Android apps. Over the next few weeks, the company will expand the feature to more global members. Anyone interested in sponsoring a job can request more information as well as a free demo.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.