How to Stand Out on Social Media: A Visual Guide for Brands

If a picture says a thousand words, think of how valuable they are when you’re only allowed 140-280 characters. Your visual content can set you apart in crowded feeds—but as more networks prioritize photo and video posts, getting noticed is harder to do.

Establishing a consistent visual language on social media plays a huge role in helping you attract followers, stand out from the competition and keep loyal customers. That’s why we’ve partnered with our friends at Canva to help you define and document a visual content strategy that wows. This guide includes:

• A step-by-step process to ideating and defining your visual brand on social
• A rundown of everything you need to put together a functional brand kit
• The three questions you need to ask to ensure your visual brand stands out from the rest

Your visual social content should be distinct, memorable and impossible to scroll past. Download this guide for the tips you need to make it happen.