Implementing a Social Media Newsroom Model [Guide + Template]
View GuideYou see it all the time. An event or trending topic captures the public’s attention, and within minutes, social-first brands are sharing their unique takes. These well-timed, highly relevant posts aren’t accidental. The ability to activate quickly on social is a muscle—it needs to be built over time.
If you’re ready to exercise your organization’s social sophistication, it’s time to introduce a social media newsroom model. The newsroom model creates a motion that helps teams identify trends quickly, allowing for more nimble and strategic content creation.
This scalable process is designed to:
- Increase social sophistication with key stakeholders—including executive leadership
- Outline a process for activating on timely trends and events
- Build a more relevant social media brand presence that speaks to the unique needs and interests of your audience
We created this guide in partnership with social media consultant, Jazmin Griffith, who’s used this approach to keep brands like Pepsi, Delta Airlines and Johnson & Johnson moving at the speed of culture.
In it, we’ll walk you through the process of setting up your social media newsroom. Plus, we’ve included email and presentation templates to accelerate the roll out. Download these resources today.
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