Social media advertising is more than a $8.4 billion dollar market. On Facebook alone, a recent report shows that 92% of social media marketers are taking advantage of the platform’s paid distribution opportunities. As people interact more and more with ads across social platforms, the ability to monitor and engage with comments on ads—similar to how you would on organic posts—is essential to a successful brand strategy.

Today, Sprout is excited to announce our integration with the Facebook Ad Manager to bring Facebook Ad Comments into the Smart Inbox. With this release—the first in a series of updates coming to the Sprout platform throughout the year pertaining to moderating and reporting on paid social efforts—Sprout users can now easily monitor and engage with Ad Comments on their Facebook sponsored posts alongside other messages in the Smart Inbox.

Simplify Social Efforts in the Smart Inbox

Sprout’s Smart Inbox enables teams to effectively monitor and engage with social conversations across profiles and networks to ensure you never miss a message that matters to your brand or  business. This unified stream of incoming messages provides collaboration, response management and productivity tools to ensure smarter, faster and more personal social communications. With the introduction of  Facebook Ad Comments as a new message type, Sprout users can streamline their response efforts and minimize time spent outside the Smart Inbox.  

Sprout users can also view their brand’s messaging history with a specific customer inside the Facebook Contact View. With the addition of Ad Comments, users can better understand the full customer relationship—whether they’re responding to a comment on an organic post or a piece of sponsored content. Access to contact details, message history and social CRM tools within the Facebook Contact Views enable teams to engage personally.

Getting Started with Ad Comments Inside Sprout

To begin monitoring and engaging with Facebook Ad Comments in the Smart Inbox, you will first need to connect a Facebook Ad Account to Sprout. You can connect your Facebook Ad Account just as you would any other social profile—from Users & Social Profiles or by clicking the Connect a Profile button. Note that Facebook Ad Accounts will not count against your profile limit.

Better Engage with Customers Inside Sprout

As brands become more strategic with their social objectives, investing in social ads has become essential to broadening reach and increasing visibility and conversion. Ad Comments in the Smart Inbox enable brands to monitor and engage with comments on paid posts alongside all other message types. You can also easily address Ad Comments on the go with full support in Sprout’s mobile apps. This gives teams visibility into the activity on their paid social efforts so they can quickly respond to customers who engage with their ads.

Stay tuned for more paid social updates, including moderation for Instagram Ad Comments, inside Sprout.