Vine, the app that lets you capture and share short looping videos, has received an update today which allows the videos you create to be embedded across the web.
Previously only embeddable in tweets, starting today you can embed both your own six-second videos and those created by others wherever you please. Available in two styles (simple and postcard), the embeds can be created directly through Vine’s mobile app, or from a post’s page on Vine.co.
Marketers will probably prefer the ‘Postcard’ view over ‘Simple.’ The latter just displays the video, while ‘Postcard’ is branded, and includes your name and the date of the post, as well as your description. You can choose from a few different sizes: 320px, 480px, and 600px. Depending on where you’re embedding the video, you’ll probably want to choose one of the larger options.
It’s important to note that not every uploaded video can be embedded. If a post hasn’t been shared outside of Vine (for example, to Twitter), you won’t see the embed option. It’s not specified why this restriction exists, but The Verge speculated that it’s privacy-related. We should also point out that embeds aren’t optimized for Tumblr yet.
Launched only two months ago, Vine has already garnered a lot of interest from major brands, such as the MLB, Urban Outfitters, and Walgreens. However, it was Wolverine who made the biggest splash — the first footage of the new Marvel comics film was released through a Vine teaser tweeted by the director.
Although small, this is a pretty notable update for marketers for two reasons. First, it gives you more options for sharing your videos. We recommend taking a look at some of our tips on how to get creative behind the camera. More importantly, this update makes it easier for you to highlight some of your fans by sharing their videos with the rest of your community — especially helpful if you’re running a contest.
The updated version of Vine can be downloaded from the App Store. Currently iOS is the only platform supporting Vine; there’s no word on when we can expect an Android version.