How Care to Beauty mastered global reach with Sprout Social’s Influencer Marketing

In the competitive world of online beauty, standing out demands more than just strong products. Success in this space requires genuine connections and trusted expertise, which Care to Beauty—a global online store specializing in dermatologist-backed cosmetics and premium beauty products—has mastered.

Serving customers in over 180 countries, the company offers an expert-driven shopping experience supported by in-house pharmacists. More than just selling products, Care to Beauty helps individuals build routines that genuinely work. This commitment to educating and inspiring customers worldwide truly sets them apart.

Influencer marketing has become a core strategy for the brand, with a focus on forging partnerships with creators who educate and inspire and enabling them with expert guidance to support long-term conversations around self-care, science-backed beauty and global accessibility. Rather than chasing viral trends for fleeting visibility, the focus remains on cultivating deep, lasting relationships with their customer audience through these influential creators.

Navigating the manual maze of influence sourcing

Care to Beauty envisioned a future where these long-term conversations around self-care, science-backed beauty and global accessibility would flourish beyond the reach of their own pharmacists’ social networks. Making this a reality would depend on partnerships with influencers who embodied authenticity, delivered educational content and forged deep connections within specific communities — ensuring Care to Beauty’s message resonated instantly. Yet, managing a rapidly expanding global influencer program proved to be a formidable challenge.

Care to Beauty’s team relied on a mix of influencer discovery tools and manual spreadsheets, a system that quickly proved unsustainable for the massive scale their growing business required. Campaign reporting was a time-consuming effort, and they lacked the unified insights needed to make agile and strategic decisions across vast international markets. Scaling influencer efforts while maintaining a human touch had trapped the marketers managing the program in a cycle of reactive work and made it impossible to stay ahead of the ever-shifting social media landscape.

Unlocking global influence with Sprout Social

Care to Beauty needed a partner who could truly support their ambitious global vision and rapidly growing business needs, and Sprout Social’s Influencer Marketing proved to be the ideal fit. As a performance-focused brand, Care to Beauty found a pivotal advantage in the Sprout Social comprehensive campaign management and ROI tracking features. Having the ability to assign unique links and track content to precisely measure influencer impact on traffic and sales was a “game-changer.” This strategic shift transformed Care to Beauty’s influencer marketing from a brand awareness play into a fully quantifiable growth channel.

We chose Sprout Social because we needed a platform that could truly support our growth needs and global vision. What immediately stood out was the robust data and filtering capabilities, especially audience demographics, interests and authenticity checks. This helped us find the right influencers for each market much faster and with more confidence that they would be aligned to our strategy.

Anistalda Gomes
Creative Content Lead

Care to Beauty gets applications from influencers through forms. Sprout’s insights and vetting helped to reduce the time it takes to analyze each profile by 75%, so the team can move efficiently forward and focus on other tasks. The platform integrates seamlessly to simplify influencer marketing processes like audience quality vetting, organizing campaigns and pulling performance data into one workflow.

Care to Beauty successfully centralized its entire influencer program with Sprout Social, gaining much-needed structure and visibility across teams and markets. Every aspect, from discovery and outreach to campaign coordination and content performance review, now lives in one central hub. With multiple active marketers collaborating on the platform, the team maintains full visibility into each other’s work: fostering continuity, avoiding duplication of efforts and ensuring aligned communication and workflow (even across different time zones and regions). The team taps into the platform’s powerful ability to tag, group and segment influencers based on past collaborations, regions or product interests, which has helped facilitate long-term relationships and quickly re-engage the right creators for new opportunities, even during shifts in team availability or responsibilities.

Driving tangible results and market leadership

During key retail moments, Care to Beauty’s influencer program has demonstrated remarkable effectiveness. On Black Friday 2024, for example, their influencer-led initiatives achieved a staggering 10x increase in influencer-attributed sales compared to the program’s performance in the previous sales period. To make their Black Friday campaign as fun and interactive as possible, Care to Beauty marketers launched a creative challenge for influencers, keeping them motivated while boosting sales.

“Sprout Social Influencer Marketing played a major role in that process—the integrated chat feature was essential for maintaining daily communication and tracking each influencer’s progress throughout the campaign. It really helped us stay organized and responsive,” shares Rita Saraiva, Influencer Marketing Specialist at Care to Beauty.

The comprehensive Reporting, including performance tracking by campaign and creator, has given Care to Beauty concrete insights to share with leadership. These insights have resulted in a strategic application of more budget and attention toward long-term influencer partnerships that consistently deliver results, rather than one-off collaborations. Reporting features were also crucial to Care to Beauty’s tiered partnership model. By tracking influencer post counts and individual performance insights, the team developed a data-driven framework to assess and categorize their collaborations.

Sprout Social’s Influencer Marketing Reporting has played a key role in helping us prove the ROI of our influencer campaigns and position influencer marketing as a true growth channel—not just a branding tool. Everything from outreach to contract status to campaign performance lives in one place, allowing us to scale our operations without losing the human touch that makes these partnerships truly work.

Rita Saraiva
Influencer Marketing Specialist

The transition to Sprout Social has allowed Care to Beauty to stay agile and experiment with new campaign formats, such as challenges, wishlists or long-term reward programs, without overwhelming their marketing team. This agility, coupled with quick access to reliable performance data, has enhanced internal reporting and efficiency.

Pioneering tomorrow’s beauty landscape

Care to Beauty isn’t just selling beauty products. They’re building a global community rooted in trust, education and real connection. Their journey with Sprout Social’s Influencer Marketing is just beginning, and they’re excited to continue expanding these programs, building lasting relationships with their customers through creative partnerships with influencers.

As they look to the future, Saraiva offers this vital advice for brands just starting out in influencer marketing: “Don’t chase numbers—chase alignment. Work with creators who genuinely love your brand or your niche, and prioritize authenticity over follower count.”

Ready to unlock the power of authentic influencer partnerships and drive measurable growth for your brand? Request a personalized demo of Sprout Social’s Influencer Marketing today.