The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

This is the eighth consecutive year Sprout has been recognized by G2. When I think about social media’s evolution over that timeframe alone, this award underscores the growing value of our product and the essential role social media management plays in businesses today.

Earning the top spot this year is a reflection of not only the exceptional work Team Sprout puts in every day, but of the way our customers are transforming their businesses with the power of social. G2’s annual Best Software Awards rank products based on authentic reviews from real users, informing the decisions of 90 million software buyers each year. I have immense gratitude for our more than 30,000 customers—we’re here because of you.

The voice of the customer is our north star

Our goal at Sprout is to be a joy to do business with. The only way we achieve that is by listening to our customers, making your problems our problems and acting on your feedback.

Throughout 2023, we were heads down expanding our integrations with industry-leading partners like Salesforce, making strategic investments in AI and delivering innovative functionality to users through our Tagger and Repustate acquisitions. And during that time, our customers were hard at work harnessing social to grow their businesses and create more meaningful relationships with their audiences.

Take convenience store chain Casey’s, which has maintained 90% faster customer response times since implementing Sprout’s Service Cloud integration:

For the first time in about five years, our Guest Relations Team reported that they didn’t have a backlog of messages to respond to. Sprout’s Service Cloud integration is a big reason for that.

Or consider how IT software company Ivanti generates $500,000 in earned media value through its Sprout-powered brand ambassador program:

We couldn’t have succeeded without the data, insight and partnership we got from Sprout. We’re up to 17,000 shares monthly with our brand ambassador program—which gives us a lot more reach and a lot more eyes. I think that through our partnership, we have created a beautiful effect.

And then there is Salesforce, which has saved 12,000 hours of work since implementing Sprout in 2022. Beyond working more efficiently, their team is using data from Sprout to power a full-funnel social media strategy:

Sprout has already made it easier for the Salesforce social team to share insights with our leadership about what our customers are talking about, and what their needs and issues are. This information helps to shape our company’s marketing, sales and operational strategies. And now, with Sprout’s integration across our platform, we can bring social insights and data everywhere across Salesforce.

Thank you

Accolades like these only happen when you are laser-focused on delivering the very best technology that is built, supported and used by the very best people. Sprout has developed a platform that champions the business impact of social, and our customers bring that impact to life every day.

To all of our customers: We see you. We appreciate you. And I can’t wait to reflect on what we accomplish together in 2024.

Access the full G2 rankings here. Not a Sprout customer yet? Let us show you around the platform with a personalized demo.