February 11, 2018 — Stay out of it. Take the path of least resistance. Avoid hot-button issues. Up until now, this has been the… Read More
Lizz is the Director of Content at Sprout Social. A career social strategist and creative lead for social content, Lizz strives to create relevance between communicators and audiences through useful information and resonant stories. She has developed and executed social content campaigns for CPG, automotive, alc/bev, government and lifestyle clients by creating credible, compelling conversations between brands and communities. Offline she can usually be found playing bass in an indie rock band or out exploring with her husband and young son.
July 11, 2017 — The client conversation around influencer marketing is changing. When agencies first began pitching influencers as part of a brand’s social… Read More