Lizz Kannenberg

Lizz Kannenberg is the Creative Director of Brand and Story at Sprout Social. Kannenberg is a career strategist and creative lead for social content and relishes creating credible, compelling conversations between brands and audiences. Offline she can usually be found playing bass in an indie rock band or out exploring Chicago with her young son.

Categories
- Branding & Creative
- Leveling Up
See innovation differently: How social media holds the key to true differentiation
Published on June 23, 2021 Reading time 5 minutes
Categories
- Agency
- What’s Next
A year of upheaval: How 2020 forced agencies to rethink how they get work done
Published on September 22, 2020 Reading time 5 minutes
Categories
- Diversity, Equity & Inclusion
- Social Media Engagement
Social Spotlight: The Trevor Project and how to establish, evolve and empower your community
Reading time 3 minutes
Categories
- Customer Care
- Finance & Banking
Social Spotlight: Visa and how to pivot with empathy during a crisis
Reading time 3 minutes
Categories
- Community Management
- Customer Care
Social Spotlight: Talkspace and how to build a community of support
Reading time 3 minutes
Categories
- Community Management
- Higher Education
Social Spotlight: Michigan State University and creating community in this ‘new normal’
Reading time 3 minutes
Categories
- Customer Care
- Social Media Engagement
Social Spotlight: Adjusting and adapting during a global pandemic
Published on April 9, 2020 Reading time 6 minutes
Categories
- Social Media Engagement
- Social Spotlight
Social Spotlight: Four brands that shine through dark times
Published on March 26, 2020 Reading time 5 minutes
Categories
- Finance & Banking
- Social Spotlight
Social Spotlight: Square and The Power of Focus
Reading time 5 minutes
Categories
- Agency
- Digital Transformation
Is your agency pitch deck losing you new business?
Published on February 11, 2020 Reading time 6 minutes
Categories
- Retail
- Social Media Strategy
Social Spotlight: REI’s #OptOutside and how a campaign becomes a movement
Reading time 5 minutes
Categories
- Nonprofit
- Social Media Engagement
Social Spotlight: How the ASPCA uses social to inspire action
Published on December 9, 2019 Reading time 5 minutes
Categories
- Community Management
- Retail
Social Spotlight: Everlane and the Impact of Zero Impact
Reading time 5 minutes
Categories
- Consumer Goods
- Marketing Disciplines
Social Spotlight: #FreshXIngridNilsen
Reading time 4 minutes
Categories
- Social Media Content
- Social Media Strategy
Social Spotlight: How GoPro fuels brand loyalty with UGC
Reading time 4 minutes
Categories
- Social Media Engagement
- Social Media Strategy
Social Spotlight: A lesson in social storytelling from The New York Times
Reading time 4 minutes
Categories
- Retail
- Social Media Strategy
Social Spotlight: Air Jordan or A/R Jordan
Reading time 3 minutes
Categories
- Media & Entertainment
- Social Media Strategy
Social Spotlight: How Netflix uses social to create a brand experience
Reading time 4 minutes
Categories
- Retail
- Social Media Strategy
Social Spotlight: Marshalls’ #MarshallsSurprise
Reading time 3 minutes
Categories
- Agency
- Branding & Creative
Why agencies need to slow down to stay winning
Published on August 21, 2019 Reading time 5 minutes
Categories
- Digital Transformation
- Marketing Disciplines
To write a winning brand story, take a page out of the agency playbook
Published on June 18, 2019 Reading time 4 minutes