Justyn Howard

Justyn is the CEO and Founder of Sprout Social. Find him on Twitter @Justyn.

We’re hiring talented engineers!

February 6, 2011 — Sprout Social is hiring for the following positions: Platform Systems EngineerServer Operations Engineer Web Developer (NEW)  Platform Systems EngineerSprout Social is… Read More

Growing Your Twitter Audience Starts With Adding Value

October 29, 2010 — This post is part of our Twitter for Business: Fundamentals Series. Add value - rise above the noise Add Value. Be Useful. There is no better way to facilitate success with social media than by adding value to your audience. While adding value can mean a multitude of things depending on the particulars of your business – success is usually defined by the provision of useful information (typically links) with a little humor, generosity and sincerity. Read More

Finding Your First Friends on Twitter

August 30, 2010 — This post is part of our Twitter for Business: Fundamentals Series. Photo via StuSeeger (flickr) There are two types of people - those who get the incredible value of Twitter, and those who haven't got it yet. The difference, is finding the right people to follow. Some people sign up, follow a few celebrities or friends, and can't quite get what all the fuss is about. In contrast, every time we've sat down with someone and helped them find interesting people to follow, based on interests or profession or any number of things - the light bulb goes on immediately. The quicker you start following people who share your interests, the quicker you will start seeing ways it can add value to your life. Here's how to get started: When you signup for Twitter, there are options to connect with people from your email accounts, or follow a few of their suggested users. Read More

Naming Your Twitter Accounts

August 27, 2010 — This post is part of our Twitter for Business: Fundamentals Series. When you create a new Twitter account, you'll need to choose two names in your profile, both are used a little differently and both should properly represent your brand, profession, etc. The first is the name of your Twitter account and will typically be your full company name, or if you’re going for a more personal approach, the name of the person operating the account.  This name should tell users who you are, and help them find you in searches.  It’s not used as often as your username (below), but it will be seen in various places and should represent your brand. Read More

Choosing A Twitter Avatar

August 26, 2010 — Avatar Mosaic courtesy of joelaz (flickr) Like most social networking sites, your Twitter profile will include a small photo (often called an Avatar) which will accompany messages you send, friend requests and appear anywhere your profile is shown. Often times your avatar appears alone (without context) which makes it even more important to choose something that works well. Some people use portraits, some use logos, some use a combination. So which is right for you? It depends. Below we've tried to boil it down and help you determine which is best for you. Note: Not having the perfect profile picture is not an excuse. If you're new to Twitter, just throw something up and get started. Bookmark this post for later. Portrait Portraits are the most commonly used avatar images. They're personable, readily available and people like seeing their faces on the internet! Left to right: @marismith @majortaylor @pekpongpaet Read More

A Local Business Guide to Facebook Places

August 21, 2010 — In case you haven't heard the buzz, seen the trending topic on Twitter or noticed "check-ins" from your friends on Facebook, the internet giant recently launched Facebook Places - and it's a big deal for local businesses. For a little background on why it's important, recent findings have shown that consumers prefer to interact with brands and businesses when they don't have to leave Facebook in order to do so. With the Places project,  Facebook has essentially just given your business a socially-charged website (think Yelp) directly inside their massive walls, along with 500,000,000 consumers. That concept isn't entirely new - businesses have been able to setup Fan Pages for many months, but the value to local businesses just went off the charts with Facebook Places, as it's optimized for local businesses. In addition to giving your business it's own profile (complete with map), you'll now benefit from the highly viral concept of "checking-in" which allows users to notify their friends when they visit your business. Why is that important? If every customer who walked through your door immediately called 100 of their friends and told them where they were, do you think it might do something for your business? That's the net effect of a check-in. Places are also easier for businesses to manage, less intensive to setup (in fact yours might already exist) and give the users an easier way to get involved with your business. They can just grab their smart phone, press a button - and you've got free advertising. For more on why check-in's are a local businesses best friend, read this. Yelp has been great to your business (we hope) and recently, applications like Foursquare & Gowalla, have been similarly useful.  Facebook Places is like rolling all these apps into one, but with a much larger audience. Read More

Understanding The Value of Foursquare For Your Business

August 21, 2010 — With 2.25 million users at last count, the latest craze in social networking, foursquare, has fast seen phrases like “check-in” and “mayor” become part of our everyday lexicon.  It’s no surprise, businesses are hoping to capitalize on the growth and penetrating insights of this mobile application. AJ Bombers, a burger joint in Milwaukee, recently had five of their best sales days ever, all resulting from a single, well planned foursquare promotion; like many stories other businesses using foursquare are sharing daily. Foursquare isn't just a game people play on their phones and it's not a fad. It's a gift from the internet and a small team in NY to you. What does your business need to know about foursquare users? Check-ins are endorsements Remember, we all have options: People may choose your location, choose to stay, and if you're lucky, they choose to tell other people. With foursquare, customers are showing up at your location, and sharing with all their friends that they’re at your business, just by pushing “Check-In Here” from their cell phone. All thanks to the foursquare team for making it even easier for your visitors to find you, get tips and making it social! With an average of 130 friends on Facebook, and 126 followers on Twitter, every check-in on foursquare by one of your customers is potentially shared with not only their friends on foursquare, but their Facebook and Twitter friends too. Consider someone who checks in more than once; a pretty obvious endorsement they enjoyed their previous visit. Read More