10 YouTube marketing tools to elevate your brand in 2024

With over 2 billion monthly active users, YouTube is the world’s largest online video platform. But succeeding on YouTube takes more than just uploading your video, and navigating the complexities of YouTube marketing can be daunting without the right tools.

To help you, we put together a list of 10 YouTube marketing tools that’ll help your brand make the most of YouTube. Whether you are a creator, brand or agency, these tools will help you set up and grow your YouTube channel and will help you get the most out of your YouTube marketing.

1. Sprout Social

Sprout Social offers a comprehensive suite of tools specifically designed to enhance your YouTube marketing strategy. With Sprout Social, you can effortlessly publish, schedule, and promote your video content, ensuring maximum visibility and engagement.

Plus, Sprout Social’s analytics and reporting features give you valuable insights into your YouTube audience engagement, so you can make data-driven decisions and optimize your content strategy for better results. With Sprout, you’ll uncover business-critical insights about your audience, industry and competitors by tapping into YouTube videos at scale.

Effortlessly track and analyze videos and hashtags related to industry and competitor trends, keeping you ahead of the curve. Additionally, Sprout empowers you to spotlight vital audience demographics and preferences, ensuring your content resonates with the right consumers.

But it doesn’t stop there – you can also identify influential YouTube creators and thought leaders within your industry, opening doors to cultivate valuable brand advocates.

Sprout provides everything you need to master YouTube marketing, from staying informed to fostering meaningful connections.

2. TubeBuddy

TubeBuddy is a great tool-kit for YouTube marketers, providing a platform for creators to optimize and grow their channels. It acts as a personal data assistant, delivering valuable insights on your views, watch time, traffic sources and audience engagement. TubeBuddy enables you to make informed decisions to enhance your videos. The platform excels in simplifying the search optimization process, offering tag recommendations and assisting in refining your titles and descriptions to increase your visibility in search results.

 

But that’s not all. You can A/B test your thumbnails and titles to determine which one is most likely to drive clicks. You can also engage with your audience by using a variety of comments tools, creating custom video thumbnails and adding end screens and cards to your videos.

3. BuzzSumo

BuzzSumo makes it easy to find influencers and get insights you won’t find anywhere else. By tracking brand mentions and looking at your competitors, you’ll learn more about your industry and find new ways to improve your YouTube strategy.

BuzzSumo provides data to make better decisions for your YouTube channel. Learn from the past, both from your successes and failures, and make data-driven decisions to improve your YouTube marketing strategy.

4. Social Blade

Social Blade is a tool that provides valuable information about YouTube channels and video. Brands can use the tool to monitor their own or competitor YouTube channels and videos. You can also track your YouTube rankings, find out how many people are watching your videos and much more.

Additionally, Social Blade helps you find potential collaborators and influencers in your brand’s niche.

5. Canva

Canva offers a wide range of templates and resources for creating engaging YouTube visuals. With Canva, you can design attention-grabbing thumbnails that entice viewers to click or create a cohesive and visually appealing look for your channel banner.

With Canva’s ready-made templates, you can save time and maintain a consistent look across your YouTube videos. The drag-and-drop feature makes it easy to personalize your chosen template and add your own flair.

Canva also makes it easy to collaborate with others. You can ask team members to work on designs and leave comments. This can be very helpful if you’re working with a content creation team and want to make sure your brand is represented in all your YouTube videos in the same way.

6. Agorapulse

With Agorapulse you can manage multiple YouTube channels from one place, saving you time and energy. Schedule and publish your videos with ease, and make sure they reach your audience when they’re most likely to watch.

Agorapulse will also help you  keep an eye on your comments and messages so you can respond quickly and authentically. This will help you build a community that’s loyal to your brand and that you can engage with on a deeper level.

7. vidIQ

vidIQ’s platform gives you the most popular and important keywords in your area. This helps you make your video content more popular and get the most views. Stay ahead of the competition and create high-performing videos that resonate with your audience and drive results.

Through its detailed channel audits and competitor analysis, vidIQ gives you valuable insights into what works and what doesn’t, empowering you to refine your content strategy and make data-driven decisions. Additionally, VidIQ’s social media integration allows you to promote your videos across multiple platforms and reach a wider audience.

8. Brand24

Brand24 provides valuable insights into your audience sentiment, engagement and overall brand visibility. This data allows you to identify trending topics, understand what resonates with your viewers, and tailor your content strategy accordingly.

Brand24 can help you discover potential influencers or collaborators, monitor the success of your campaigns and even manage your online reputation by promptly addressing any negative comments or feedback.

9. YouTube Analytics

YouTube Analytics provides comprehensive data and insights on video performance, audience demographics, traffic sources, and viewer engagement, allowing  you to understand what works and what doesn’t.

Additionally, YouTube Analytics offers insights into revenue generation, audience demographics, and real-time performance, empowering you to make data-driven decisions and refine your overall YouTube marketing strategy.

10. Rival IQ

Rival IQ allows you to benchmark your YouTube channel against your competitors. With Rival IQ, you can track key metrics like subscriber growth, video views, engagement rates and even social media performance. This information empowers you to identify areas where you outperform your rivals and areas where you can improve.

By analyzing your competitors‘ successful videos and strategies, you can gain inspiration and insights to apply to your own content creation. Rival IQ also provides alerts for competitor activity, ensuring you stay informed about their latest moves and can respond strategically.

Level up your YouTube marketing

By harnessing the power of these 11 essential tools, you’ll be well-equipped to optimize your video content, understand your audience and ultimately amplify your brand’s reach on YouTube.

Whether you’re aiming for increased visibility, higher engagement, or greater conversions, these tools will help you pave the path to YouTube success. If you’re ready to take your YouTube marketing to the next level, consider Sprout Social. Sprout’s all-in-one platform offers robust YouTube management tools that can streamline your workflow and boost your channel’s performance. Start a free trial today.