LinkedIn Showcase Pages offer a powerful solution to group your audience and deliver targeted messaging. They allow businesses to highlight specific aspects of their brand, such as products or services.

Unlike traditional Company Pages, Showcase Pages provide dedicated spaces to delve deeper into niche areas as part of your larger LinkedIn marketing strategy.

What are LinkedIn Showcase Pages?

LinkedIn Showcase Pages are extensions of your main LinkedIn Company Page, designed to spotlight unique brands, product lines, services or initiatives. They function as dedicated spaces where you can share content relevant to a specific audience segment.

Think of Showcase Pages as specialized hubs focusing on a specific aspect of your business and speaking to a specific audience segment.

LinkedIn Affiliated Pages vs. Showcase Pages

LinkedIn Showcase Pages have a similar look and feel as a regular company page with slight nuances.

  • Showcase Pages: Directly managed by your company and are designed for specific marketing and brand-building purposes. They’re a formal extension of your company’s marketing strategy. They have most of the same features as a Company Page, except you can’t associate a profile, job posting or Careers page with a Showcase Page.
  • Affiliated Pages: Typically company pages linked to another LinkedIn page, such as a parent company or a subsidiary. They’re related to your primary LinkedIn Company Page, and have employee profiles and job postings associated with the page.

There are two ways you can tell the difference between LinkedIn Showcase and Affiliated pages:

  • The URL structure: Showcase Pages have a URL structure, linkedin.com/showcase/, whereas an Affiliated page would follow the same structure as a company page, linkedin.com/company/.
  • Labels under “Affiliated Pages”: Both Showcase and Affiliated pages are listed under a parent company’s “Affiliated Pages” panel, with labels differentiating their type. See the example below for HubSpot versus Bank of America:
Side by side comparison of Bank of America's Affiliated pages next to HubSpots' Affiliated pages. Bank of America's Affiliated pages are highlighted as subsidiaries whereas HubSpots' pages are highlighted as Showcase Pages.

How many Showcase Pages can you create?

LinkedIn limits super admins of a parent LinkedIn page to create up to 25 Showcase Pages for each parent Page.

Prioritize quality over quantity. Focus on creating a few well-maintained Showcase Pages that deliver significant value to your target audiences.

Why use LinkedIn Showcase Pages?

You may be wondering why use a Showcase Page when you can use your main Company Page. There are several reasons you may consider using a LinkedIn Showcase Page:

  • Targeted content delivery: Deliver relevant content to specific audience segments to increase engagement and foster deeper connections.
  • Improved brand segmentation: Dedicated pages for distinct brands, products or services can strengthen your brand identity and establish authority in specific niches.
  • Improved lead generation: Targeted content can attract qualified leads who are interested in your offerings, increasing conversion rates.
  • Increased engagement: Focused content tends to generate higher engagement rates, as it resonates more strongly with the interests of the target audience.
  • Detailed analytics: LinkedIn provides analytics for Showcase Pages, so you can track performance and measure the effectiveness of your focused LinkedIn content strategy.

Showcase Pages can be deleted or deactivated, if you don’t find it impactful as part of your LinkedIn strategy. Only super admins of a Page or LinkedIn Support can deactivate or delete Showcase Pages.

How to effectively use LinkedIn Showcase Pages

To maximize the impact of your Showcase Pages, consider these best practices:

  • Define clear objectives:Determine the specific goals you want to achieve with each Showcase Page. Again, while super admins of a Page can make 25 Showcase Pages doesn’t mean you should without a clear purpose.
  • Identify target audiences: Understand the unique needs and interests of your target audience. Who are you trying to target with these Pages?
  • Develop a content strategy: Create a content calendar that outlines the types of content you’ll share and when. What content will you offer to this targeted audience that’s unique to your parent Page?
  • Create high-quality content: Focus on creating valuable and engaging content that resonates with your target audience.
  • Promote your Showcase Pages: Drive traffic to your Showcase Pages by promoting them on your main company page, website and other marketing channels.
  • Engage with your audience: As with any other social channel, respond to comments, answer questions and foster a community around your Showcase Page.
  • Analyze performance and optimize:Track key metrics to your LinkedIn Showcase Page and use the insights to refine your content strategy.
  • Maintain consistent branding: Ensure that your Showcase Pages align with your overall brand identity to create a unified brand experience.