Reddit sentiment analysis refers to the process of evaluating the sentiments expressed within discussions on the Reddit platform. It involves Reddit data mining, the process of extracting information from the vast amount of posts, comments and discussions on Reddit. It uses natural language processing and machine learning to analyze users’ attitudes and feelings. The end goal of sentiment analysis–a key component of AI marketing–from Reddit data is to produce insights into the sentiment of Reddit content.

Les entreprises utilisent l'analyse des sentiments des contenus de Reddit pour comprendre l'opinion des clients et identifier les tendances. Le fait de connaître ces sentiments permet aux entreprises de savoir ce qui suscite l'intérêt de leur public cible et de prendre des décisions plus éclairées, qu'il s'agisse du marketing ou du service client, ou d'améliorer leurs produits et leurs services.

Importance de l'analyse des sentiments des données Reddit

At the time of writing, there are over half a billion Reddit accounts worldwide. According to Statista, in the first half of 2024, the total number of pieces of content on Reddit was 5.3 billion, with approximately 1.7 billion of them being comments from users.

Reddit is the most sought out platform for internet users seeking honest answers across a variety of topics. It hosts discussions in various communities on the platform, called subreddits, that spur countless candid and unfiltered discussions.

The nature of Reddit exponentially increases the sentiment data available each time someone simply asks a question on the platform. Many discussions on Reddit start with a post with a title phrased as a question. Once a question is posted, it typically results in more Reddit users commenting their answers to the question.

In fact, on Reddit, a post title that is phrased as a question is likely to produce twice as many comments in response than a post that’s title is phrased as a statement. With Reddit posts that are asking a question, it’s almost as if subreddits are focus groups, but the discussions are posted online.

As a result of its ongoing online active discussions, Reddit is a massive repository of primarily text-based content and packed to the brim with real time opinions and reviews across a broad spectrum of interests and niches. It makes it simple for sentiment analysis softwares to understand the emotions of Reddit users’ content. This is why sentiment analysis from Reddit data specifically proves priceless for businesses.

How can I use Reddit for sentiment analysis in my business?

In today’s dynamic digital landscape, understanding consumer sentiment is paramount for business success. Leveraging sentiment analysis on Reddit empowers companies to refine their offerings, enhance brand reputation and stay ahead of the competition by directly addressing the evolving needs and concerns of their target audiences.

Comprendre le sentiment des clients

Reddit sentiment analysis is valuable for businesses keen on understanding customer sentiments because Reddit hosts real-time unfiltered opinions and reviews of brands and products.

In fact, it is more than common for Reddit users to discuss a product or service on the public platform. Users often share if they are dissatisfied or satisfied with their purchases, even recommending to one another purchase alternatives.

En analysant les sentiments exprimés sur Reddit à l'égard de leurs marques, de leurs services et/ou de leurs produits, les entreprises sont en mesure de mieux comprendre les problèmes qu'elles ont potentiellement négligés jusqu'ici. Cette approche permet aux entreprises d'affiner leurs initiatives pour mieux répondre aux besoins de leur clientèle cible.

Comprendre les tendances des clients et du marché

Reddit sentiment analysis provides dynamic insights into emerging trends and customer preferences across a range of target audiences and demographics. With foreknowledge of its target audiences, a brand can leverage sentiment analysis from Reddit to understand common thoughts, concerns and questions of their audiences around a broad scope of topics significant to them.

The weight of Reddit’s power of influence can be illustrated through the GameStop social media coordinated buying regime, where regular people posting in a subreddit of 4.8 million people, influenced the masses to buy shares with the hope that it would drive the price of certain stocks up using the internet. And, it worked. Reddit–a platform that gives power to the voices of regular people–undoubtedly, holds a lot of influence to regular people. This makes the value of Reddit’s sentiment data incredibly useful for marketing and business.

In its nature, sentiment analysis on Reddit permits brands to easily identify what is currently trending for their target demographics. Furthermore, it assists brands in staying attuned to these evolving conversations seamlessly by tracking them with third-party sentiment analysis tools. Businesses using sentiment analysis can have the upper-hand by having understanding that enables them to adapt their strategies to their markets. This way they can know how to adapt to their target audiences’ needs, concerns and interests based on current sentiments from Reddit.

Identifier les problèmes liés aux produits ou aux services

Sentiment analysis of Reddit content is a game changer for businesses seeking to spot product or service defects or problems fast. By drawing insights from Reddit sentiment analysis data, companies can promptly pinpoint recurring issues related to their offerings. It helps businesses pinpoint notable sentiments to hone in on and remedy growing brand reputation concerns speedily. This proves Reddit sentiment analysis vital for online review management.

As it equips businesses with real-time feedback on their products or services, sentiment analysis on Reddit helps them facilitate fast-acting issue resolution. This proactive stance sets companies up for an upper-hand against their competitors in regard to brand reputation and customer satisfaction.

Vous souhaitez savoir comment Sprout Social peut vous aider avec l’analyse des sentiments sur Reddit ? Demandez une démo et découvrez comment l'analyse des sentiments peut vous aider à élaborer une stratégie marketing percutante sur Reddit.

How to do Reddit sentiment analysis avec Sprout Social

Grâce au générateur de requêtes de listening de Sprout Social pour les réseaux sociaux, vous pouvez créer une requête dans le but d'analyser les sentiments. L'outil de Sprout propose six modèles de topics (ou « sujets ») intégrés, dont un modèle de topic personnalisé.

vue des modèles de Listening de l'outil de Listening de Sprout Social dédié aux réseaux sociaux lors de la création d'une requête

To cut through the noise and understand the sentiment for a particular trend, we will show an example of using Sprout’s Social Listening Query Builder to create a Custom Topic Template to analyze sentiment. First, you will add a Topic Title, define your Topic Type and, if so desired, add a Topic Description for later reference.

vue du générateur de requêtes de l'outil de Sprout Social dédié au Listening sur les réseaux sociaux

À partir de là, vous devrez définir vos sources de données pour l'analyse des sentiments. Dans ce cas d'utilisation, nous souhaitons inclure Reddit.

vue du générateur de requêtes de l'outil de Sprout Social dédié au listening sur les réseaux sociaux ainsi que des sources disponibles lors de la création d'une requête

Ensuite, vous devrez fournir les mots-clés à inclure et à exclure (si nécessaire), dans la section « Créer votre requête ».

À moins que vous ne souhaitiez ajuster d'autres paramètres pour votre requête, celle-ci est prête à être créée. Une fois la requête créée, elle nous mène dans la section « Performances » sous « Récapitulatif du topic » dans le tableau de bord de listening. En seulement 24 heures, vous obtiendrez une myriade de données et d'informations précieuses en lien avec la requête que vous avez créée.

Sprout Social Listening Performance Sentiment Summary in it's user interface

L'outil de Sprout Social dédié au listening sur les réseaux sociaux vous permet d'accéder à des données non filtrées pour ajuster en toute simplicité la stratégie de votre marque. Il vous propose un vaste éventail de données et de fonctionnalités d'IA et d'automatisation qui vous aideront à faire le tri dans les données pour visualiser les informations qui comptent le plus pour votre équipe. L'outil vous permet de recueillir des informations et d'ajuster les filtres instantanément afin de créer des rapports d'analyse des sentiments pour Reddit.

Sprout Social Listening AI Assist capabilities in its user interface

For sentiment analysis, we recommend hopping into the Smart Categories widget. There, you can see conversations around your Query organized by media, people, events, mentions, keywords and more.

screenshot of Sprout Social Listening's Smart Categories options

De plus, vous pouvez utiliser les filtres de mots-clés pour inclure des mots-clés supplémentaires à votre requête ou en exclure, le but étant de mieux comprendre les sentiments avec plus de nuances.

screenshot of Sprout Social Listening's Keyword Filters

L'importance de Reddit en tant que plateforme

Reddit hosts a highly diverse user base with millions of active users participating in various subreddit communities. This diversity provides a breadth of opinions and sentiments on a wide array of topics. With highly engaged users in Reddits’ discussion forums across subreddits, it documents real-time sentiments in text-format that is perfect for the use of sentiment analysis.