Sharing and creating content is a crucial part of social media marketing. A Regram is an effective way to share content on Instagram. Regramming allows brands to distribute another user’s posts on their own feed, similar to retweeting. The main difference between Regramming and retweeting is that Instagram doesn’t have a dedicated button to support the Regram.

Businesses can Regram content either manually, or through third-party tools like Sprout Social. Instagram deliberately avoids giving companies a way to instantly share content because they want social material to be authentic and “in the moment.”

Regram etiquette

Brands Regram content to support their brand reputation or credibility. Regramming a post by a social influencer that shows that person wearing or using your product is a valuable form of social proof. 

Regramming comes with a series of unique concerns for companies to consider, however. Unlike with Facebook and Twitter, Regramming Instagram content means re-sharing someone’s photography. It’s essential for brands to ensure they’re not stealing the assets of another user. This means companies must:

How to regram

There are various ways to Regram content. One of the most popular options is to Regram manually. To Regram manually, take a screenshot on your smartphone of the content you want to use and click on the camera button to upload the screenshot to Instagram. Be sure to crop the image, so you exclude everything but the original image. Instagram’s native tools make this simple.

Alternatively, if you’d prefer a simpler way to Regram content, Sprout Social now allows users to repost quickly and easily. Open your Sprout Social application and follow these steps: