Session time: 45 minutes
Polished corporate clips and AI-generated perfection are losing their pull with consumers. In 2026, the brands winning the feed are the ones leaning into the raw, the unedited, and the searchable. While most marketers are still shouting into the void, savvy teams are transforming their social presence into high-intent search hubs where users don’t just scroll–they discover.
To stay ahead, you need to bridge the gap between broad broadcasting and the niche, creator-led storytelling that actually drives ROI. Join our host, Lia Haberman, Sprout’s Jamia Kenan, Social Media Strategist, and YouTube’s Jen Mbunga, Global Influencer Marketing & Social Agency Lead, as they break down the latest stats from The 2026 Social Media Content Strategy Report and show you how to dominate the world’s largest video search engine.
You’ll learn how to:
- Translate 2026 consumer cravings into a high-growth brand strategy
- Create attention with short-term content wins
- Turn YouTube into a high-intent discovery hub
- Supercharge creator discovery with YouTube
Presenters
Jamia Kenan
Sprout Social
Jamia Kenan is a Social Media Strategist at Sprout Social, where she leads strategic social storytelling and employee-generated content. Based in Atlanta, Georgia, she’s a former journalist turned award-winning creator with a talent for translating complex brand goals into high-performing social narratives. Throughout her career, Jamia has produced high-impact event coverage and content for enterprise leaders including NBCUniversal, Lionsgate, and CoStar Group. She specializes in the art and science of social—crafting discoverable content designed to entertain, educate and convert. Jamia thrives on turning passive scrollers into active communities by balancing data, creativity, and—of course—an incredible story.
Jen Mbunga
Jen is the Global Influencer Marketing & Social Agency Lead at Google, where she specializes in strategy and partner activation. She is dedicated to driving product partnership GTM strategies that empower advertisers to tap into the authenticity and reach of YouTube’s trusted creator communities. With deep expertise in the social video landscape, Jen previously helped establish the media buying partner ecosystem and launch products like Video Shopping Ads at TikTok. Jen is passionate about removing friction in the creator economy and helping brands navigate the next era of digital storytelling.
Lia Haberman is a marketing consultant for brands including AT&T, Riot Games and Viral Nation and an instructor of Influencer Marketing and Social Media Marketing at UCLA Extension. She writes a weekly Creator Economy newsletter called ICYMI to help 50K industry pros stay up to date on platform news, social trends and brand campaigns and was ranked a Top Creator Economy Voice by Business Insider.
