UK Social Trends to Refine Your Strategy in 2025: Index™ Insights

Social media is the epicenter of culture. What happens on social platforms influences the topics journalists cover, the products we buy, and the causes we support. However, as feeds become increasingly saturated, it is becoming harder to capture and maintain consumer attention. If your team is feeling burnt out from trying to occupy and compete for space while also convincing your executives why social media deserves significant investment, you’ll want to save the date for our upcoming panel event

Drawing from years of experience and brand new 2025 Sprout Social Index™ data, some of the UK’s brightest social media minds will shine a spotlight on what UK consumers expect from brands this year – from how social marketers can build stronger business cases for more resources to how AI alleviates creative fatigue.

Join us on Wednesday the 5th of February 2025 at 2 p.m. GMT and we’ll explore:

• Consumer expectations: What makes UK audiences engage with and trust brands.
• Cultural relevance: Why 91% of UK consumers look to social media to stay connected to trends and culture.
• AI & creativity: How AI is reshaping social media teams and reducing creative burnout.
• Social ROI: Ways to build a stronger case for social investment with your executive team.

Don’t miss your chance to get a first look at this UK-exclusive data. We’ll also be opening the floor for Q&A, so bring your burning questions!