Great Expectations: What customers in the UK and Ireland really want from your brand

Consumers in the UK and Ireland use social media differently, and it’s changing the way they interact with brands. Expectations for the brand-consumer relationship have changed – are you keeping up?

In the latest data report from Sprout Social, we learn about consumer behaviour on social media in the UK and Ireland. 

Features like video streaming, Q&A and reviews (to name a few) are driving new consumer behaviours on social and leaving your customers wanting more from your brand. So how do you inspire your customers to go from passive to active? How are your customers leveraging peer reviews and experiences?

Watch this webinar to hear:

• Why the trends matter for both B2B and B2C consumers
• How social networks like Twitter are the true voice of your customer
• Why we are in the age of connection, where consumers and buyers have a voice