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Great Expectations: What customers in the UK and Ireland really want from your brand
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Consumers in the UK and Ireland use social media differently, and it’s changing the way they interact with brands. Expectations for the brand-consumer relationship have changed – are you keeping up?
In the latest data report from Sprout Social, we learn about consumer behaviour on social media in the UK and Ireland.
Features like video streaming, Q&A and reviews (to name a few) are driving new consumer behaviours on social and leaving your customers wanting more from your brand. So how do you inspire your customers to go from passive to active? How are your customers leveraging peer reviews and experiences?
Watch this webinar to hear:
- Why the trends matter for both B2B and B2C consumers
- How social networks like Twitter are the true voice of your customer
- Why we are in the age of connection, where consumers and buyers have a voice
Presenters
Claire O'Rourke
Head of Customer Commercialisation, EMEA Sprout Social
Dave Pepper
Sr. Marketing Manager - SSA EMEA Twitter Inc
Jorge Selva
Sr. Growth Marketing Manager G2
Rachael Samuels
Manager, Social Media Sprout Social
Rachael is the Manager of Social Media at Sprout Social and was a mega Sprout fan and user prior to joining the team. Her main focus is to strategize and maintain our own social presence. Outside of work, Rachael is an avid squirrel enthusiast and massive meme-aholic! @RachaelSamuels
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