There is no denying the power of brand social media. From raising a brand’s global profile to supplementing research and development efforts, social media can help grow multiple aspects of any organization. But with more than half of Irish and UK consumers saying they’ve increased their social usage in the past six months, the widespread popularity of social creates a unique challenge for brands.
For Ireland and UK-based marketers trying to engage with their target audience, an effective social strategy calls for putting customer preferences at the center of their social strategy.
Download this report for the data Irish and UK marketers need to grow their audience on social and build stronger connections with their customers.