How to Transform B2B Marketing with Personality and Emotion – With LinkedIn [Webinar]

Register for Webinar

Session time: 1 hour

Did you know that emotional marketing can be seven times more effective for your business? If you’ve seen any of the socially-savvy B2C companies on Twitter, this probably doesn’t surprise you. Marketing with personality is as appealing as it is memorable–which is exactly the note good marketing should strike.

If only it were so easy for B2B, right? Well, it might be time to think again. A 2021 study ‘Emotion on LinkedIn’ from LinkedIn customer data has shown that brands in tech who utilize emotive marketing boasted a 25% higher engagement rate compared to the rest of tech. But in a world where this style of marketing has been proven as desirable, it still remains critically underutilized. This means there’s a real opportunity for your business to stand out and gain competitive advantage.

You will learn:

  • Why B2B business has transformed, and how your marketing can too
  • How to optimize your LinkedIn strategy for emotion and personality
  • The challenges of emotional marketing and how to do it well

Presenters

Brad Janitz

Brad Janitz

Motorola Solutions

Brad has been in B2B and B2G product marketing for almost a decade. At Motorola Solutions, he leads teams that launch and manage the marketing lifecycle for a diverse portfolio of products that are used across the world every day to keep people safe. When not tweaking messaging and content, you can find Brad loyally cheering for Illini Football.

Cat Anderson

Cat Anderson

Sprout Social

Cat is the Head of International Marketing at Sprout Social. She’s passionate about innovation and creating authentic experiences through digital marketing. Besides marketing, Cat enjoys live music in all its forms and training her terrier pup.

Tom Boston

Tom Boston

MySalesCoach

Tom Boston is a B2B sales expert and coach known for infusing humour into sales strategies. He emphasises authentic selling and personal branding, leveraging social media to engage and educate sales professionals. His content often includes tips for overcoming sales challenges, personal anecdotes about his family, and reflections on kindness and resilience. Tom has gained recognition as a top sales influencer in EMEA, focusing on making sales enjoyable and effective through innovative coaching methods.

Wensy Antoli

Wensy Antoli

LinkedIn

Wensy Antoli is a Senior Creative Strategy lead at LinkedIn and is passionate about visual content and its power to drive emotional impact and action. At LinkedIn, she helps brands and agencies unlock the creative potential of the platform, via creative exploration, ideation and collaboration.

Register for a free webinar

Recommended for you

View all Recommended for youRecommended for you