Session time: 45 minutes
There’s a new era of influencer marketing, largely thanks to TikTok creators. Their influence drives just about everything these days—including purchasing behavior.
Influencer marketing is no longer just a brand discovery play. It can drive returns across the entire customer journey. Brands that tap into the power of TikTok creator partnerships set themselves up for more relevance (and ROI) tomorrow.
TikTok Creative Partnerships Manager, Alexis Biegeleisen and FCB Chicago Associate Director of Influencer, Samantha Merkin, will share how to create a TikTok creator marketing strategy that drives results. These tips will help you enhance your approach, whether you’re refining an existing strategy or creating a program from the ground up.
You’ll learn:
- How to set up a high-performance TikTok creator and influencer marketing program
- Need-to-know strategies for fostering long-term partnerships with creators on TikTok
- Effective ways to make the most of your influencer marketing budget
- Guidance for how brands outside of B2C can leverage TikTok creators
Your speakers:
Presenters
Alexis Biegeleisen
Alexis is a Creative Partnerships Manager based in NYC with over 10 years of experience in client service, creator marketing and relationship management. Throughout her career, Alexis has activated successful campaigns for Fortune 100 brands, and has enabled agencies and brands to adopt influencer technology at scale. Her FYP is currently filled with pop culture deep dives, celebrity parodies and fashion tips.
Samantha Merkin
Samantha is the Associate Director of Influencer for FCB Chicago. Samantha has been at FCB Chicago for over 5.5 years and leads influencer programs for the agency. She creates, contracts, and executes influencer strategies at scale—programs that complement the agency’s creative ideas and push our clients’ business forward. She has a global roster of clients that span industries (B2B, CPG and Pharmaceutical).
Sarah Corley
Sarah Corley is a Senior Marketing Campaign Strategist at Sprout Social, where she creates campaigns that turn attention into action. Beyond marketing, she channels the same blend of strategy and creativity into her personal passions—whether she’s developing new recipes or leading AquaFit classes as a certified water aerobics instructor. Her sweetest claim to fame? Fun fact: Sarah once helped set a Guinness World Record while working with Nestlé Toll House. @srcorley
