Glow Beyond the Grid: Clinique’s Data-Driven Influencer Strategy

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Build your own culturally relevant influencer program

Date & Time

Session time: 1 hour

Go behind the scenes with Clinique EMEA to see how the iconic beauty brand leads with modern influencer marketing across a diverse region, from strategy and structure to tracking and performance.  Whether it’s understanding how TikTok and Instagram drive earned media value (EMV) or identifying geo-specific skincare and makeup product trends, Clinique is using Sprout Social to turn social insights into strategic action. Listen in as the team breaks down their local-first approach to campaign guidelines, performance analysis and brand-aligned initiatives.

You’ll learn how Clinique:

  • Uses EMV, share of voice and content performance data to inform creator briefings and campaign evolution
  • Balances a regional strategy with local execution, including tiered creator squads, brand safety and tailored trends by market
  • Responds to shifting performance metrics—like declining post-to-conversion rates—with an adaptable, insight-led approach
  • Amplifies employee creator voices for key campaigns, building trust internally and externally

We’ll also revisit the viral rise of Black Honey lipstick, a moment that proved the power of organic creator enthusiasm and surfaced valuable lessons about UGC and platform behaviour. 

If you’re focused on building a more strategic, scalable and results-oriented influencer program, this is a conversation you won’t want to miss.

Presenters

Belen Juanas

Belen Juanas

Sprout Social

Belén Juanas is a Lead Solutions Engineer at Sprout Social, where she’s spent the past six years helping customers align their social media goals with the right product solutions. Fluent in four languages, Belén has supported teams across EMEA, LATAM, and APAC, combining her technical expertise with a global mindset.

Laura Crosby

Laura Crosby

Sprout Social

Laura is the International Field Marketing Manager at Sprout Social, passionate about building communities, bringing the human element of B2B marketing to the forefront of every campaign and initiative.

Lysis Bourget-Vennin

Lysis Bourget-Vennin

Clinique EMEA

Lysis Bourget-Vennin is a seasoned marketing and communications professional with a strong background in the beauty industry. Currently serving as the Senior Brand Engagement Manager for Clinique EMEA at The Estée Lauder Companies, she specialises in brand engagement, strategic communications, and community building. Lysis is recognised for her strategic vision and commitment to impactful campaigns, driving meaningful connections between brands and their audiences across the EMEA region.

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