Employee Influence: The Secret Weapon for B2B Social Media
Register for WebinarHow Employee Advocacy Expands Reach, Build Authentic Connections, and Cuts Ad Spend
Date & Time
Session time: 1 hour
In B2B, the most powerful voice on social media isn’t your brand account – it’s your employees. When purchasing decisions are complex and relationship-driven, advocacy can be the differentiator that moves the needle.
Companies are finding new ways to use the voices of those who know the brand best to: humanise their brand, boost organic reach, drive talent and sales pipeline, save on ad spend and amplify thought leadership across channels beyond LinkedIn.
Join us for this panel session with globally leading brands like Sigma and BIFFA to learn how to:
- Unlock authentic B2B influence: Leverage employee voices to drive trust, engagement and brand credibility in ways traditional marketing can’t.
- Measure ROI with real data: See how you can deliver measurable results and influence leads, pipeline and talent acquisition to get more buy-in and resources for social media.
- Create a culture of advocacy: Learn how to build a program that motivates and makes sharing on social natural (and fun!) for employees.
- Turn Insights into Action – Get a live walkthrough of Sprout Social’s employee advocacy tools to start or elevate your program, optimise your existing content, and track success.
Not a B2B brand? You’ll also see why employee advocacy isn’t just for B2B, but can be for any business looking to grow influence, foster stronger communities and build long-term loyalty.
Presenters
Emily Anne Epstein
Emily Anne Epstein is a global brand and content leader who has redefined how companies connect with their audiences. As Director of Content at Sigma, she leads narrative, social, and advocacy programs, pioneering fresh approaches to brand voice. Her career spans Asana, The Atlantic, and Bustle, where she built influential content platforms that set new benchmarks for thought leadership and digital storytelling.
Erica Perazza
Erica Perazza is a London-based social media strategist with over a decade of experience building social presence and advocacy programmes from the ground up. She has led award-winning campaigns that transformed legacy perceptions, humanised complex topics, and delivered measurable growth in engagement, sentiment, and reach. Currently leading social at Biffa, the UK’s leading sustainable waste management company, Erica specialises in elevating the role of social media as a strategic business asset
Gabriella Di Fazio
Gabriella is an International Field Marketing Manager at Sprout Social, passionate about bringing a creative and human approach to B2B marketing. Prior to this, she’s worked across multiple areas of marketing with global teams at SurveyMonkey and DocuSign.
