How to Create a Content Strategy for Your Employee Advocacy Platform
In its simplest form, content strategy is understanding what your audience will find valuable, then delivering that to them in a way that moves them toward a business outcome.
In today’s webinar, your employees are that audience, and the business outcome is the one you set for your employee advocacy program.
Suffice it to say, your employee advocacy program needs a solid content strategy. A content strategy that all your employees can find valuable on a personal level. A content strategy that encourages participation and habit as a result of that value.
Among other things, this webinar will show you how to create that value:
- Identify all the different sources of content you can use in your employee advocacy program.
- Segment your content and your employees so they always see content that’s most relevant to them.
- Create the right mix of content that stays fresh and engaging for your employees.
- Streamline your content curation efforts with suggested workflows and automations.
Senior Manager, Advocacy Solutions
Greg Tirico is Director of Solutions Engineering & Services at Sprout Social. He has spent the majority of his career leading digital marketing initiatives in Fortune 500 organizations. When not espousing the benefits of employee advocacy, he can be found searching for the perfect Pinot Noir. Hit up Greg on Twitter @GregTirico
Content Solutions Architect
Stephan Hovnanian is a Content Solutions Architect at Bambu. He has spent most of his professional career as an email marketer and business owner focused on helping companies build stronger relationships with their audiences. Now he helps Bambu’s customers do the same. Find Stephan on Twitter @stephanhov