How to Build Brand Success Through Engaged Online Communities: With Tatler Asia and Spotlight Retail Group
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Session time: 1 hour
Wondering how to leverage digital communities to elevate your business?
In a world where everyone and everything is online, businesses thrive on meaningful connections—not sterile transactions. But how do you make connections through a screen? Online communities—a powerful avenue reshaping how brands interact, engage, and build relationships with their audience.
Sprout teamed up with industry leaders at Tatler Asia and Spotlight Retail Group to discover the transformative potential of digital communities.
In this webinar you will learn how to:
- Increase authenticity and engagement on brand-consumer relationships
- Craft narratives that resonate with your audience to develop genuine connections and trust
- Navigate the community lifecycle: sustaining, nurturing, and evolving your digital community for lasting impact
- Utilize digital communities for consumer insights, customer care and creating brand champions
Don’t miss this opportunity to redefine your business strategy and cultivate brand loyalty through the art of digital community building. Watch now to propel your brand to new heights.
Presenters
Alex Fenby
Alex Fenby is Regional Head of Digital and Growth at Tatler Asia, responsible for developing strategies for audience growth, content engagement and monetization. Prior to Tatler, Alex was Head, News Partnerships. South East Asia at Meta, where he engaged media companies to optimize their social media performance and overall digital transformation. He has also worked at Singtel, Lonely Planet and CNBC Asia.
Alex is based in Singapore, is married with three beautiful kids.
Bryan Richardson
Bryan has worked in social media for nearly 10 years across some of Australia’s biggest brands. This experience has covered all facets of social media across paid campaign planning and media buying, organic social, content strategy and influencer management. His current role is working across a group of brands in three very different categories.
Stephanie Wells
Stephanie Wells, General Manager at Sprout Social APAC, brings two decades of tech expertise spanning North America and the APAC region. Formerly at Salesforce, leading many sales teams, her passion lies in propelling businesses and helping them succeed. A dedicated advocate for DEI, Stephanie champions and mentors women in the tech landscape, ensuring innovation knows no boundaries.
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