The start of the new year is a perfect time to give your business’ social media strategy a once-over. In the past, brands found success by extending their traditional marketing campaigns into the social realm, as well as creating unique messaging tailored specifically for these platforms. But as the social community matures, the way individuals interact with their favorite companies is also evolving, and there are a few key strategies that will determine 2014’s social media winners.
Smart social media managers will recognize that the key this year is putting the customer front and center. This means a move beyond marketing into prioritizing customer service and engagement. Across industries, tending to consumer needs in a timely manner will be of the utmost importance, and businesses will also have to reassess the structure of their social and customer service teams. Not only that, social media managers will need to recognize that people are hungry for visual content — and novel uses of it.
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The old adage “Information is Power” has never felt as true as it does today in a world hungry for data. For any facet of business, from marketing to sales, it’s important to have excellent analytics capability at your fingertips. Information helps you craft smarter, and more effective efforts to achieve your company’s goals.
Social media is a vast source of information. It’s a natural partner for applying big data principles because the intel it offers impacts so many departments. Just about everybody in a business can find compelling information in social media sources. It’s just a matter of digging it out and interpreting what you find. [ Read More… ]