Every marketer knows the value of being flexible and willing to adapt when it comes to social media marketing. To keep up with the speed of social, brands need to be ready to adjust their approach in order to stay connected with their audience.
But few marketers could have foreseen how much they would need to pivot their original 2020 strategies. In the wake of COVID-19 and the resurgence of Black Lives Matter protests, social marketers need to reevaluate their strategies to stay relevant and maintain their connection with their audience.
As you work through this checklist, you’ll be able to:
- Evaluate how your social strategy has evolved in the last six months
- Identify what’s working and what needs improvement or adjustments
- Determine what content is most valuable to your audience
- Make strategic decisions based on audience feedback and qualitative social data
- And much more