7 Steps to Launching an Employee Advocacy Program Your Team Wants to Participate In

An employee advocacy program can deliver major benefits for organizations of all sizes, including greater brand trust, shorter sales cycles and more opportunities for earned media. But it’s not a set-it-and-forget-it endeavor.

With the right amount of support, your coworkers can become your most essential brand advocates. Set them up for success with a thorough launch strategy that streamlines your efforts and theirs.

Use this checklist to plan a rollout that encourages maximum participation and supports your long-term business goals. This phased approach will help you:

• Outline how employees can benefit from an advocacy program through professional development, participation incentives and personal brand building.
• Secure the executive sponsorship needed to get people motivated to participate.
• Determine which metrics will be used to measure the internal and external success of your program.

Download this checklist today to jumpstart your employee advocacy program with a high level of engagement from day one.