How To Provide Exceptional Customer Service on Instagram [Free Checklist]

Business is booming on Instagram. The majority of Instagram users—90% to be exact—follow a brand on the platform. Not only that, but a whopping 150 million people are having conversations with brands on Instagram every month (Source: Instagram Internal Data).

Instagram keeps expanding its e-commerce and business account capabilities, which is great news for brands. But in order to capitalize on the growing opportunities to attract, engage and support customers, high-quality customer service on Instagram is a must.

When brands drop the ball on customer service, 49% of people will unfollow the brand on social. But when a brand excels, they stand out from the competition (Source: Sprout Social Index™).

This checklist is designed to set you and your team up to successfully deliver customer care that drives your business forward. It covers:

• Setting up your Instagram business profile to better serve your customers
• Establishing a response protocol
• Using Instagram engagement tips to build stronger relationships
• Leveraging unique Instagram messaging capabilities, both natively and in Sprout Social
• Creating an internal tracking system to collect valuable customer data

When you proactively support customer needs, build trust, embrace two-way communication and efficiently resolve issues, that’s customer care at its finest. Download this checklist to get started.