Measure Paid Performance for Facebook and Instagram

Available on the Professional or Advanced Plan, Sprout’s Paid Performance Report aggregates campaign level data from Facebook, Instagram, Messenger and Facebook Audience Network to help customers understand the ROI of their campaigns and easily report to stakeholders on their successes. To get started, just connect your Facebook Ad Account.

  1. HOW TO:
  2. Click the Connect a Profile in the upper right corner.
  3. Select Facebook.  
  4. Click Connect Ads in the Ad Manager tile.
  5. Follow the authorization flow to connect your Ad Account.
  6. Once you’ve connected the account, select the Reports tab.
  7. Choose Paid Social Reports in the left nav.
  8. Click Facebook & Instagram Performance Report.


Get an Overview of Your Paid Campaign Performance

The Overview section of the Facebook & Instagram Performance Report provides an aggregated look at KPIs, spend and cost ratio metrics for your selected campaigns.

  1. HOW TO:
  2. Use the right rail to select your Ad Account.
  3. Select the campaign(s) you would like to report on.
  4. The Overview will automatically populate with your data.

Identify Your Top Performing Campaigns

The Campaigns section enables you to quickly identify top performing campaigns by KPI.

  1. HOW TO:
  2. Select the Campaigns tab in the middle of your screen.
  3. Click any KPI column header to sort by the desired metric.