Find and Engage with People Using Instagram Brand Keywords

Sprout added Instagram brand keywords to track branded hashtags. Users can add brand- or campaign-specific hashtags to find people using their hashtag in a post caption and participate in the conversation, and monitor posts to make inferences regarding usage. Instagram brand keywords are denoted by the hashtag symbol (pound sign) within the avatar.

  1. How To
  2. To add a brand keyword, go the the Smart Inbox nav box.
  3. Under Brand Keywords, click Add a Keyword.
  4. Select Instagram and enter the keyword into the text box, then hit Save.
  5. To isolate keywords in the incoming message stream, from the Smart Inbox nav box click on the saved keyword.
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Analyze Social Performance with the Instagram Profiles Report

The new Instagram Profiles Report provides in-depth insight into profile growth, content performance and audience behaviors. Users can view their top performing posts and top influencers engaged, and analyze audience growth, publishing behaviors, outbound hashtag performance and audience engagement across multiple profiles while also analyzing and comparing individual profiles. This report enables users to analyze and adjust their Instagram social strategy.

  1. How To
  2. From the Sprout web application, click the Reports tab.
  3. Choose the Instagram Profiles Report.
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